Month: February 2024

Google’s antitrust case against the U.S. Justice Department was unsealed Friday, revealing that Microsoft offered to sell its Bing search engine to Apple in 2018.

Advertisers’ $1 billion ad spend on TikTok involved video and online games and subscription streaming services, which accounted for nearly 30, according to MediaRadar. Other top categories included
retailers, tech advertisers covering electronics, software and telecommunication companies.

Checking out the latest ad campaign for the state, which some found underwhelming.

Reddit says it wants to reward users by letting them buy into the company’s public listing. Some say it’s too risky—others say they won’t pay a company they’ve already given hours of free labor to.

Meta is testing a machine learning-based feature that recommends the best collaborations, and will expand Instagram’s Creator Marketplace tool to eight new markets, including Canada, Australia, New
Zealand, the U.K., Japan, India, Brazil and Chinese export brands.

Reddit’s long-anticipated plan to go public is finally coming to fruition. The social network is expected to IPO next month under the stock ticker “RDDT.” The company was valued at $10 billion at the end of its Series F funding round in 2021, however it’s been advised by investors to consider a valuation of $5 […]

The post What Reddit’s IPO Filing Reveals About Its Ads Business appeared first on AdExchanger.

Apple is testing a new generative AI tool that will enable employees to offer faster technical support.

Quantcast CTO Peter Day shared preliminary data around cookieless ad inventory testing conducted with brands, and found that prices have increased 40% year over year (YoY).