Month: February 2024

When will we stop talking about streaming versus linear TV as if they’re fighters in a heavyweight championship fight? Viewers don’t care.

Consumer technology has trained users to expect and deal with crashes and other bugs. When the whole world runs on AI, the inevitable glitches will have greater consequences.

With health care on the minds of many, here comes an animated series that imagines a future when medical care will be available throughout the galaxy.

Tech companies can’t get enough of this tech company. Earnings are off the charts. WIRED probes the mind of its CEO, Jensen Huang.

Google says its new designs comply with the Digital Markets Act, which bars platforms from favoring their own tools. Yelp says tests show one tweak made people even more likely to stick with Google.

NASCAR’s Cup Series kicked off with the Daytona 500 race, an annual opportunity for paid brand sponsorships and prime time ad spots airing on FOX (or, for cord-cutters, Fubo and Sling TV).

The post Advertisers Race For Brand Awareness In NASCAR’s Daytona 500 appeared first on AdExchanger.

For digital advertisers, tomorrow, Saturday, February 24, marks a new and unwanted holiday: Made-for-Advertising (MFA) Freedom Day. MFA Freedom Day marks the day of the year when a typical advertiser stops paying for spammy and undesirable MFA sites and starts putting resources toward more effective inventory. The holiday is based on the percent of ad […]

The post It’s MFA Freedom Day! Celebrate By Fixing Your Supply Chain appeared first on AdExchanger.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

The post Comic: Primed For Ads appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Selling Criteo Petrus Advisers, a UK-based investment firm, now owns 5.5% of Criteo’s shares – and it’s taking the opportunity to petition CEO Megan Clarken for changes, including a potential sale. The firm is careful to note that it isn’t calling for layoffs. Rather, […]

The post Criteo Investors Push For A Strategic Acquirer; The FTC Fines Avast appeared first on AdExchanger.

Sports media investments are rising as the fragmented media landscape is forcing agencies and advertisers to rethink their content strategies.

As WARC noted this month in its sports media report, global ad spending on sports media rights is expected to reach $61 billion this year (up 18.9% on pre-pandemic levels) on major live events in 2024 — even as streamers and social media attract wider audiences across different channels.

“Sports is the main [content] keeping people from cutting the cord completely,” said Darwin Aguinaldo, media director of linear media at Media Culture. That said, cord-cutting has led to some regional sports networks to disappear, though they were once a bastion of relatively inexpensive ad inventory for regional advertisers.

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