Month: February 2024

The verbing of nouns and the nouning of adjectives and adverbs never ceases to kill me. Like, nouns are so dumb and adverbs are so, like, 1982?

“Hey PMax, can you write this article for me?” We’re not quite there yet – but Performance Max, Google’s AI-based ad product, is getting closer. On Thursday, Google announced a suite of updates to PMax that expand its generative AI creative capabilities. Google first introduced AI-generated creative in PMax late last year, marking the first […]

The post Performance Max Takes Its First Steps Into Auto-Generated Video appeared first on AdExchanger.

Walmart bought Vizio for a foothold in streaming – a move that will take the retailer’s ads business to new levels. Then, a deep dive into the “sky bridges,” a new term for partnerships between walled garden platforms.

The post When Walled Gardens Collide appeared first on AdExchanger.

Asked which social media could help your career, many would probably say LinkedIn. But as Millennials rise in their careers, so has Instagram as the platform that can offer the most professional
opportunities, if used smartly.

Oops, I should translate that into English from the original Putin-wing of the Republican party dialect: “It is what it is.”

The AT&T network outage shows no signs of improvement, and the company has given no details about the cause.

Sure, anyone can use OpenAI’s chatbot. But with smart engineering, you can get way more interesting results.

Consumer health care company Haleon may be the first brand to use attention metrics to measure the quality of inventory bought through the Amazon DSP. Haleon, which owns Advil, Tums, Sensodyne and Flonase nasal spray, has been experimenting with attention measurement alongside its agency Publicis for the past 18 months, said Phil Jackson, Haleon’s director […]

The post Haleon Says Attention Is A Good Measure Of Media Quality, But It’s Too Soon To Make It A Buying Standard appeared first on AdExchanger.

The updates are intended to address the challenges in measuring podcast audio file downloads, where the confirmation of playing an ad is unavailable from the player apps that consumers use for
listening to their favorite shows.