North America declined by 2.7% in 2023 reflecting lower revenues from technology clients and in the retail sector. This was partially offset by growth in CPG and telecommunications.
Golden Age At ABC As ‘Golden Bachelor’ Spawns ‘Golden Bachelorette’
A 71-year-old turned heads on ABC last fall, and a golden lady of a certain age will be the center of attention on ABC next fall.
Tech Job Interviews Are Out of Control
Tech companies are famous for coddling their workers but after mass layoffs the industry’s culture has shifted. Engineers say that getting hired can require days of work on unpaid assignments.
With Vizio, Walmart Finally Places Its Stake In The Ad Industry
Hey Readers, I’m James Hercher, AdExchanger Senior Editor, and we’re coming in hot with this week’s edition of the Commerce Media Newsletter. In case you’ve been on a cross-world flight, under a rock or just awoke from a coma today, Walmart announced plans to acquire TV manufacturer Vizio on Tuesday in a $2.3 billion deal. […]
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CDPs Are In The Gartner Hype Cycle’s “Trough Of Disillusionment”
The hype cycle giveth; the hype cycle taketh away. Customer data platforms (CDPs) were the hot new tech five years ago. But CDPs and first-party data are being called to tougher account. Whether it’s late to the CDP party or just on time, Gartner released its first-ever Magic Quadrant report for CDPs last week. To […]
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Is The News Business A Viable, Well, Business?; Farewell, Freevee (Maybe)
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No News Is Good News? Troy Young, who writes about the media business in a newsletter called People vs. Algorithms, recently published a frank interview with Dotdash Meredith CEO Neil Vogel. For one, Vogel acknowledged that Dotdash was “late to TikTok” and “absolutely […]
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Video-focused firms Pixability, Culture Genesis team up to expand diverse creators network
Video advertising company Pixability is partnering with Black-owned digital video network Culture Genesis to expand its diversity efforts effective today, Digiday has learned.
The companies are doing their part to increase advertising investment in underrepresented YouTube creators while Pixability expands on its Inclusive Media Initiative launched last year. The partnership expands on the 33 million U.S. households via Culture Genesis’ digital network reach (per Comscore).
Neither party would disclose financial details or terms of the deal.
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Research Briefing: Will Snapchat’s rebrand bring in more ad dollars?
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In this week’s Digiday+ Research Briefing, we examine how Snapchat is pitching itself as an alternative to current social platforms, how Priceline and other e-commerce companies are approaching generative AI, and how legacy programmatic media buying practices often disadvantage Black-owned media companies, as seen in recent data from Digiday+ Research.
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CTV providers court SME ad spend as the streaming wars enter a new era
In the wake of a pandemic-induced CTV boom, streaming service providers are working out how to bolster advertising revenues, and increasingly, that involves wooing the marketing managers of small-to-medium enterprises.
Roku appears to be preparing a renewed push in this direction, with buy-side sources telling Digiday that representatives of the streaming service have been preparing them for pending changes to its platform from late 2023.
Separate sources, both of whom asked not to be named due to their employers’ PR policies, told Digiday this would involve sunsetting support for its OneView offering – an enterprise ad platform built for TV streaming unveiled in 2020 – citing direct conversations with Roku.
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Media Briefing: Publishers say Q1 is ‘off like a rocket’ after a lousy 2023
Q1 rises from the ashes
Ad revenue is pacing up in the first quarter of 2024 compared to this time last year, according to digital media executives. But then again, considering what a down year 2023 was for publishers’ ad businesses, what other direction could it be going?
“Q1 is definitely off like a rocket,” said Riva Syrop, president of Apartment Therapy Media. Granted 2023 was admittedly “a soft year,” but total revenue for the quarter is up across all revenue lines, she said. AT’s total booked ad volume in Q1 2024 is pacing 20% up year over year while full year booked ad volume is up 40% year over year so far, indicating that advertisers are willing to think further out than in previous years.
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