Paramount Global missed on analysts’ Q4 revenue projections, sinking 6% to $7.6 billion, but posted operating income 122% higher to $404 million, with free cash flow turning positive to $443 million.
Meta Can’t Shake Privacy Suit Over ‘Voiceprints’
An Illinois resident can proceed with a claim that Meta Platforms violated the Illinois biometric privacy law by capturing her “voiceprint” when she used Messenger to make audio calls or send text
messages she had dictated.
messages she had dictated.
Pearls Before Swine by Stephan Pastis for Thu, 29 Feb 2024
Verizon marca goles en el mercado hispano con LaLiga, J Balvin y el marketing deportivo
En un año donde el fútbol se apodera día a día de los titulares en Estados Unidos, no solo por el éxito de Leo Messi en el campo de la MLS, sino también por la llegada de la Copa América al país en junio, grandes marcas como Verizon aprovechan el creciente apogeo del balompié para poner sus esfuerzos de marketing a la conquista de la gigantesca fanaticada hispana del deporte rey.
Uno de esos esfuerzos se concentra en LaLiga North America, el brazo de la asociación de fútbol español en Estados Unidos, entidad con la que tiene un acuerdo desde 2020 y donde Verizon logra figurar en eventos que reúnen multitudes a ver transmisiones de clásicos como el Barcelona vs Real Madrid.
“Para aprovechar los momentos más importantes a lo largo de la temporada de LaLiga, desarrollamos un programa de ‘partido del mes’ llamado ‘el partidazo’, en el que interactuamos directamente con los aficionados locales al fútbol en mercados clave como Nueva York, Los Ángeles, Miami, Houston, Dallas y Chicago, entre otros” explica a Digiday Nick Kelly, VP de asociaciones y patrocinios de Verizon.
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The AI Culture Wars Are Just Getting Started
Google apologized after its Gemini model caused offense by being too “woke.” Expect political fights over AI’s values to worsen as the technology becomes more capable.
Ad Price Inflation Continues To Decelerate, TV Remains Deflationary
“Due to stubborn economic uncertainty and high costs, we expect many advertisers will exercise caution for the first half of this year,” predicts ECI’s Fredrik Kinge.
G/O Media Rides The Contextual Wave In Bid For Profitability
G/O Media knows all too well about the headwinds facing digital publishers. And it’s betting a contextual targeting offering will help it recover from a dismal ad market 2023. The company embodied last year’s challenging media environment. It underwent two rounds of layoffs in June and November, shuttered Jezebel, sold Lifehacker to Ziff Davis and […]
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Vibe.co Secures $22.5 Million In Series A Funding To Help SMBs Try CTV
Self-serve CTV ad platform Vibe.co announced its $22.5 million Series A round, which it will use to bolster its machine learning and measurement chops to help SMBs give CTV a try.
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Addressable TV Consistently Gets 40% Reach: CIMM
The research revealed that “effective” CPMs for addressable campaigns are more efficient than linear eCPMs when it comes to “light” consuming linear TV viewing audiences. Addressable TV – through
messaging on multichannel video program distributors – is more precise and outperforms IP address matching.
messaging on multichannel video program distributors – is more precise and outperforms IP address matching.
Fortnite Expands Beyond Battle Royale With New Lego Games
Epic Games introduced two new games via its Lego partnership to Fortnite, looking to expand it beyond a Battle Royale first-person shooter game while helping Lego attract a wider variety of users.