Month: February 2024

A court has set aside a ruling requiring Cox Communications to pay $1 billion for copyright infringement by broadband subscribers who downloaded music without the owners’ permission.

Walmart buys smart TV maker Vizio to boost its ads business with streaming inventory, viewership data and, of course, shoppable TV ads.

The post Walmart Buys Smart TV Manufacturer Vizio, A Valuable Ads Data Asset appeared first on AdExchanger.

The deal will rapidly boost Walmart’s retail media advertising operation, says Walmart EVP and Chief Revenue Officer Seth Dallaire. Walmart says it will strengthen and expand advertisers’ connections
with customers and will result in “greater impact from their advertising spend with Walmart.”

While the latest ANA study shows nearly a third of member marketing organizations now are from “diverse” populations, how is that translating into how they plan and buy media?

WIRED’s advice columnist on the true purpose of gift giving.

As investment in generative AI continues to rise, boosting mobile marketing systems and strategy development, some 55% of C-level execs are still trying to determine how best to use the technology.

A new workforce of language experts, creative writers, and nuclear physicists are turning to data labor—and potentially making their future jobs obsolete in the process.

TDCommons is a free space for inventors to lay claim to breakthroughs without having to file a patent. Why is it so off the radar?