Month: February 2024

Search marketing will lose share to generative AI chatbots from Google, Microsoft, and OpenAI as well as other virtual agents, according to research published Monday. The projected decline of 25% by
2026 is a result of generative AI, according to data released Monday.

Leo Messi está apunto de estrenar su primera temporada completa en la MLS, el capitán argentino, quien llegó a EE.UU. a mediados de 2023, le dio un giro 360 al Inter de Miami, a la liga norteamericana y ciertamente infinidad de posibilidades de contenido a Apple TV.

Una de esas oportunidades es la expansión de programación en español que la MLS prepara justamente para que la audiencia hispana reciba las noticias de la liga en su idioma, y por supuesto acceso a contenido exclusivo con la estrella de Rosario.

“Es un privilegio transmitir todas las emociones de la MLS a la comunidad latina. Tener a Lionel Messi como embajador de los latinos, es una oportunidad gigante para que los ojos de todo el mundo se enamoren del crecimiento y de lo que ofrece la MLS” comentó a Digiday Antonela Gonzáles, una de las presentadoras del programa de análisis MLS360, que ahora se transmitirá también en español.

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In an interview with WIRED, DeepMind CEO Demis Hassabis says the biggest breakthroughs in AI are yet to come—and will take more than just chips.

Artificial intelligence could potentially become agencies’ differentiator in the next few years, so how good is the technology right now?

Over the past year, agencies of all stripes have in some way tested or integrated generative AI – from developing briefs and creative assets to using it to power back-end processes or making chatbots. As AI experimentation enters its next phase, media and influencer agencies alike are taking on bigger client projects and building more complex tools on a larger scale. Still, a lot of uncertainty remains.

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Beyond adding just a few new generative AI tools, some companies are using large language models to overhaul entire platforms for customers.

Last week, Priceline added more features for Penny, an AI travel assistant that debuted last June. When it first was launched, Penny could only help with finding accommodations, but now it can help find flights, car rentals and vacation packages. Built with OpenAI’s GPT-4 and Google’s Vertex AI, updates in the online travel agency’s “trip intelligence suite” include using Penny find destinations, generate itineraries and modify plans directly with the chatbot. 

According to Priceline’s svp of strategy and brand marketing Lesley Klein, the company is testing generative AI in other parts of the business including paid and organic search, messaging formats and various creative assets.

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“Bob Marley: One Love” hit a high note with a projected $51 million U.S./Canada box office for its holiday weekend debut, with an estimated national TV spend on the film of $20.5 million from 3,970
airings, resulting in 2.5 billion impressions, according to EDO Ad EnGage. The heaviest spend on the film went to NFL football, NBA basketball, and CBS’s “Grammy Awards.”