Verizon, IBM, Adobe, Dentsu X, Barney’s, Global Data Bank and others will join data-compliance tech firm Compliant to support brands in the transition from browser cookies to other forms of targeting.
Apple iMessage, Microsoft Edge, Bing Are Not Gatekeepers, EU Declares
Strict new European Union rules that will go into effect March 7 will not apply to Apple iMessage, the Microsoft Bing search engine, the Edge web browser or advertising services.
LinkedIn Launches Media Planning API For Agency Partners
LinkedIn has launched a Media Planning API, introducing the ability for agency partners to glean data directly from its platform to increase ROI and make more accurate and strategic campaign decisions
before spending from the budget.
before spending from the budget.
Foot-Washing — And Other Unexpected Ad Activities
An array of Super Bowl advertisers laid down the $7 million to wade into the waters of that hot-button topic, religion.
Proposal To Outlaw Fake Reviews Too Vague, IAB Says
The FTC’s proposal to stamp out fake reviews could lead online businesses to suppress honest posts, the IAB argued Tuesday at a virtual hearing.
TikTok Forms Partnership With British Olympic, Paralympic Teams
Great Britain’s Olympic and Paralympic teams announced they will partner with TikTok ahead of this summer’s Olympic Games in Paris, to give viewers insights into athletes’ individual journeys.
Welcome To PMG’s New HQ
The fast-growing independent officially moved into a new headquarters located on the three upper floors of The Link at Uptown high-rise building in Dallas’ revitalized Victory Park neighborhood.
Apple Pulls Popular Movie Piracy App Kimi From the App Store
Before it disappeared on Tuesday, Kimi enabled iPhone owners to stream illegal bootlegs of popular movies like Barbie and Oppenheimer.
OpenAI Gives ChatGPT a Memory
ChatGPT is now like a first date who never forgets the details.
