Month: February 2024

CBS Sports says 202.4 million viewers watched all or part of Super Bowl LVIII across all networks — the highest unduplicated total audience in history. This was 10% more than last year’s Super Bowl.
CBS itself pulled in 120 million viewers — the most ever for a single TV network. And CBS says the game was the most-streamed in Super Bowl history, led by a record-setting audience on Paramount+.

The Groupe had net new business revenue of $700 million, up nearly 7% versus 2022. That included $315 million from media pitches and $385 million from creative pitches.

Since I last updated it, the percentage of the world’s population living in a democracy has fallen to 29% in 2022 from 33% in 2020. I suspect it’s a bit lower now.

Netflix will present first-look content and a “Netflix Experience” event where media-buying and ad execs can immerse themselves in special rooms. For its “Stranger Things” show, clients will find
themselves “upside down” in a “Squid Game” room where they can perform challenges reflecting what happens in the TV series. There will also be a Netflix Bites taste room.

MLB Commissioner Rob Manfred wants to launch a league-owned D2C streaming service in time for the 2025 pro baseball season, and to sign on least half of 30 baseball clubs as the basis for that
business.

With the deprecation of third-party cookies underway, there has seldom, if ever, been a more urgent moment for publishers and advertisers to revisit their data strategies. And those strategies must include collaboration.

“As third-party data sharing becomes obsolete, privacy-safe data collaboration is important because it’s a growth driver. With increased risks of data misuse, sharing user data to enable ad planning, activation and measurement is becoming increasingly difficult,” said Bosko Milekic, Chief Product Officer at Optable. “Collaboration is about the ability to take your user data and combine it with user data from your partners in purpose-limited ways to glean meaningful insights, enable measurement, and activate and model audiences with.”

Interoperability is also essential to post-cookies data success. 

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The focus for this year’s Digiday Awards Europe finalists centered on tech innovations, brand partnerships and collaborations, as well as creating compelling narratives. The shortlist entries share a common theme: creating content that resonates with audience interests and investing in partnerships to reach new markets.

For example, Pepsi MAX secured a nomination for Best Use of Video for its campaign to get U.K. football (soccer) fans 18–34 to see the brand as the ultimate refreshing beverage. The brand partnered with food icon Big Zuu to provide meal inspirations, pairing Pepsi MAX with simple recipes that can be made quickly during the 15-minute halftime. Those who clicked on the brand’s videos via digital platforms were directed to a shoppable Amazon recipe hub to buy the ingredients, watch other recipe episodes and have the full recipe delivered by Amazon Fresh with a free sample of Pepsi MAX. The Pepsi MAX recipe inspiration received a 99% positive sentiment rate. 

A standout in the Best Digital Product Innovation category was MiQ for its Deliveroo Automation Suite. Deliveroo, an award-winning online food delivery company connecting customers with best-loved restaurants and grocery partners, needed a bespoke solution to reach audiences in niche geographic U.K. areas. MiQ automated Deliveroo’s intricate programmatic forecasting, setup and quality assurance processes to transform Deliveroo’s hyperlocal media structure. An innovative Forecasting Tool helped reduce 3-hour tasks to 30 minutes, and MiQ’s Hyperlocal Campaign Creator tailored each campaign to its unique locale, cutting tens of hours of manual work to just hours.

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Jennifer Prenner joins Rivian with over 20 years of business, marketing, product and operations leadership experience.

Roughly half of the world’s emissions currently can’t be reduced, yet green investment continues to avoid the sectors that need the most help—manufacturing, agriculture, and the built environment.