Month: February 2024

With the five-second “Buttception” running in seven markets, the popular language app is hoping for its viral moment.

The NFL’s “Born To Play” was the most effective commercial airing in Sunday’s Big Game, based on data released by AI-powered creative effectiveness platform Daivid. Popeye’s “The Wait Is Over,” and
Uber Eats’ “Don’t Forget” ranked close behind.

Michael Cera is seen in the commercial comically pitching a promotional campaign for the product. There was a teaser campaign leading up to the game hinting that Cera had actually created the product.

From a marketing POV, Biden’s campaign is an irredeemable, Hindenburg-level catastrophe. This is the President of the United States, but somehow he never controls the news cycle.

The NFL, fourth quarter, and Super Bowl continue to be the major focus for online sports betting. But where will new growth come from, and what’s the real viewing connection?

The stakes were high for advertisers on Sunday – not only on national television, but for searches on Google.

RFK Jr. channeled his uncle, Mark Wahlberg invited us to pray with him, and Mr. T walked barefoot on hot coals in three of the Super Bowl’s most fascinating commercials last night.

Ahead of next month’s ANA Media Conference, one of the event’s speakers — General Motors Manager, Emerging Media & Partnerships David Spencer — covers the burgeoning CTV marketplace, the troublesome
MFA supply chain, and why GM is keen on the emergence of the metaverse.