Month: February 2024

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In this week’s Digiday+ Research Briefing, we examine how Walmart’s impending acquisition of Vizio will bolster its Walmart Connect retail media offering, how agencies’ use of AI will be a hot topic at next week’s Media Buying Summit in Nashville, and how advertisers continue to be impacted by layoffs at Meta, as seen in recent data from Digiday+ Research.

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Only place to go is up

During a fairly positive Q1, some publishers released their Q4 earnings reports, reminding the industry that ad revenue may be on the come-up, but it’s based on a new low set in 2023.

Gannett, IAC, News Corp and The New York Times released their Q4 and full year 2023 earnings this month and rather than waiting for the remaining stragglers (ahem, The Arena Group and BuzzFeed), below is a look at how the four public media companies performed in the final quarter of 2023, as well as some of their full year performances.

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Ro.co, a telehealth enterprise now busy selling an Ozempic-like drug, is one in a class of appetite-suppressing GLP-1s that have revolutionized “fat” culture and upended the traditional
diet-and-weight loss industry.

Rodericks, who formerly co-led the Twitter’s Trust and Safety team, was fired after Elon Musk cut half of Twitter’s Election Integrity team. “People expect social media to provide a healthy level of
built-in moderation, with clearly stated rules that are applied consistently. However, we’ve seen that this alone is not enough,” said Rodericks in a statement announcing his new position at Bluesky.

A California lawmaker has introduced a bill that would require browser developers to offer a setting comparable to the Global Privacy Control, which allows consumers to opt out of online behavioral
advertising throughout the web.

Looking to ramp up its “video-first” strategy, X has signed an exclusive content deal with The Big 3 league for retired NBA players. X will broadcast live games while providing “groundbreaking access
and exclusive content” starting in June.

A federal appeals court reinstated a lawsuit by Android users who claimed Google “hijacked” their cellular data by collecting app-related information from their phones.

In an interview with WIRED, the politician behind the ban hits out at Amazon for being evasive about working conditions in its warehouses.

President Biden issued an executive order Wednesday asking the Department of Justice to prevent Americans’ personal data from being transferred to “countries of concern.”