Month: February 2024

X announced an exclusive content deal with World Wrestling Entertainment this week that will feature a weekly video series showcasing “fast-paced, action-packed faceoffs” timed between the league’s
most popular wrestlers.

“The Biden Administration used its power to commandeer the apparatuses of social media companies to affect their COVID-related content policies,” Rep. Jim Jordan and 44 other GOP lawmakers argue to
the Supreme Court.

Pinterest announced a new ad deal with Google as the social platform reported earnings jumped and global monthly active users rose to 498 million, setting a record for the platform.

YouTube First Position Moments help brands ensure that a moment is the first one seen by those watching on the platform especially during the most relevant and impactful times for the business.

A genie whose look is more Freddy Mercury than abracadabra grants some “predictable” wishes in a nice execution of a mediocre concept.

LiveRamp continued a run of strong growth when it reported earnings on Thursday. The company returned to Q4 profitability with a net income of $14 million, up from a $30 million loss in 2022. Scott Howe, LiveRamp’s CEO, attributes success in the quarter to cloud-based integrations and an improved macroeconomic environment with clients. But LiveRamp […]

The post LiveRamp Revenue Bounces Back As It Reaches The Clouds appeared first on AdExchanger.

Google says its powerful new chatbot Gemini can supercharge your creativity. But who is really providing the creative spark?

By next week, nine hours of network prime time — out of 81 total hours — will be taken up by three brand-extended drama shows.