Month: February 2024

Con la marca de belleza Drunk Elephant y la marca de ropa deportiva Lululemon dominando repetidamente el ciclo de viralidad de TikTok el año pasado, no es sorpresa que las marcas hayan sido nombradas entre las favoritas de los compradores de LTK en 2023, según la plataforma de comercio de creadores antes conocida como ‘Like To Know It’.

El 1 de febrero, LTK presentó su quinta edición anual de los Premios a los Más Amados, que destaca y clasifica las más de 7.000 marcas y productos que mejor resonaron entre los compradores y creadores de la popular aplicación. Las categorías premiadas incluyen los mejores productos de moda, belleza, hogar, familia, zapatos y vaqueros, entre otros. Los ganadores de los premios anuales de LTK se basan en sus datos patentados LTK Benchmark, que tienen en cuenta el comportamiento y los patrones de compra de los más de 40 millones de usuarios activos mensuales de LTK.

“Estamos inmensamente orgullosos de los productos más queridos del año de LTK, ya que representan la voz y la elección tanto de los creadores como de los compradores. Estos productos fueron más allá de un simple momento viral; reflejan el amor de los consumidores por los productos destacados y la alegría de descubrir productos de sus creadores favoritos”, Ally Anderson, directora de estrategia e Insights de LTK.

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“The proposed rule would upend industry practices with respect to pricing, disclosures, and advertising across virtually the entire U.S. economy,” NCTA–The Internet & Television Association says.

IPG had a bad year. Tech clients slashed their ad spend, which hurt IPG’s bottom line. Its digital agencies underperformed. Meanwhile, economic concerns and geopolitical unrest from the ongoing conflicts in Ukraine and the Gaza Strip spooked clients, leading to “conservatism,” CEO Philippe Krakowsky told investors during IPG’s earnings call on Thursday. The agency holding […]

The post IPG Dusts Itself Off After A Difficult 2023, Enters Recovery Mode appeared first on AdExchanger.

The CEO of GitHub says half of all code produced by users of the Copilot programming helper is now AI-generated—but that there’s no sign the technology will replace human coders.

In a test at one station, Transport for London used a computer vision system to try and detect crime and weapons, people falling on the tracks, and fare dodgers, documents obtained by WIRED show.

To combat the spread of misinformation in upcoming elections, Meta will expand its labeling practices of AI-generated imagery across its apps including Facebook, Instagram and Threads, with a focus on
synthetic images created by competitors’ generative AI tools. Meta is also adding a feature for users to disclose when they share AI-generated video or audio in order to help Meta label it, and is
working to develop classifiers that will automatically detect unmarked AI-generated content, while making it more difficult for users to remove watermarks.

Digital agency Agital announced Thursday the acquisition of Go Fish Digital. The full-service digital marketing agency specializes in SEO and became an early adopter of AI and large language modes to
support SEO.

In recent years, BBB National Programs’ National Advertising Division has received competitive challenges to several high-profile Super Bowl commercials, asking us to test the truthfulness and
accuracy of the claims made. Keep these lessons in mind as you watch Sunday’s ads.

In its biggest commitment yet to the gaming space, Disney is investing $1.5 billion in an equity stake in Epic Games, the gaming studio known for its popular metaverse game Fortnite.