Adam Selipsky, CEO of Amazon’s dominant cloud platform AWS, says generative AI is valuable but that the excitement around some AI companies is similar to when dotcom darlings were “dramatically overhyped.”
Media Matters Seeks Dismissal Of X’s Suit Over Critical Report
“X’s complaint fails in just about every way that a complaint can possibly fail,” Media Matters writes in papers filed Tuesday with U.S. District Court Judge Reed O’Connor in Fort Worth, Texas.
Cómo Taylor Swift abrillantó los planes de los anunciantes en el Super Bowl
Es hora de una lección de historia de la publicidad en el Super Bowl: las salas de guerra de las redes sociales, los hashtags futbolísticos, los memes y los teasers online para anuncios de televisión han tenido sus momentos a lo largo de los años. Ahora es el turno de Taylor Swift.
Este año, la estrella del pop ha quedado indisolublemente unida al gran partido a raíz de su relación con uno de los jugadores que lo disputan, Travis Kelce, de los Kansas City Chiefs. La culminación de la atención mediática que se ha dedicado a su relación -y el impacto que ha tenido en los anunciantes- se producirá probablemente cuando los Chiefs jueguen contra los 49ers este domingo.
Swift ha generado un asombroso valor de marca de $331,5 millones de dólares para los Kansas City Chiefs y la NFL, según Front Office Sports, que cita datos de Apex Marketing Group, a fecha de 22 de enero. Esta cifra tiene en cuenta las menciones a Swift en diversos canales de medios de comunicación, como prensa escrita, digital, radio, televisión, destacados y redes sociales, que se remontan a su primera aparición en un partido de la NFL el 24 de septiembre.
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Streaming Audio Feature Adds 100K Locations To Hyper-Personalize Ads
Digital audio ad tech firm A Million Ads will launch a feature to enable advertisers working with streaming audio to add up to 100,000 locations that are verbally referenced in each ad.
Microsoft Back In The Game With Copilot Ad During Super Bowl
Microsoft will run the first Super Bowl ad in four years on Sunday to showcase Copilot on mobile and desktop. The last one focused on gaming.
Microsoft Enhanced Conversions Gets New Privacy-Compliant Data Options
Similar to LinkedIn’s ad-targeting options, this feature allows marketers to target potential customers across Microsoft properties by job title and size of the companies.
Pearls Before Swine by Stephan Pastis for Wed, 07 Feb 2024
Omnicom Growth In 2023 Reached 4.1%
CEO John Wren tells analysts Flywheel purchase will “transform” the company with massive amounts of retail and commerce marketplace sales data.
ESPN, Fox, WBD To Start Sports Streaming Service
ESPN, Fox and WBD are looking to create a blockbuster major new sports streaming service to be launched this fall, according to reports. “What sports fans want is one place to get all their content,”
says Michael Nathanson, MoffettNathanson Research senior managing director.
says Michael Nathanson, MoffettNathanson Research senior managing director.
Google, Apple Defeat Users’ Antitrust Claims Over Search Partnership
A federal judge in California has dismissed claims by a group of web users who alleged the companies’ long-running search partnership violated antitrust laws.