Month: February 2024

The Criteo bounce back is in full effect after the company reported strong profit growth and continues to hit benchmarks distancing it from the old days of retargeting. Criteo made a miniscule Q4 revenue jump – from $564 million in 2022 to $566 million last year – but earned $62 million in profit during the […]

The post Criteo Profits Bounce Back, But There’s A Tough Year Ahead appeared first on AdExchanger.

I’m talking not about sympathy, compassion, concern or caring but seeing the world through someone else’s eyes and walking in their shoes – getting inside the gritty lived experience of someone else.

While other holding companies are making flashy announcements about their AI roadmaps, Omnicom is focusing more on a different shiny object: retail and commerce media. Omnicom closed its $845 million acquisition of ecommerce platform Flywheel Digital in early January – the biggest acquisition in the company’s history. But the hefty price tag is worth it, Omnicom […]

The post Omnicom Is Prioritizing Commerce Over Its Generative AI Ambitions appeared first on AdExchanger.

The new association within the association signals a return to DPAA’s out-of-home roots: It began life as the Out-of-home Video Advertising Bureau, but refocused on digital place-based advertising in
2010.

The new strategy for CNN seems to be more news, less banter. The goal may be to report and break lots of news, giving viewers a reason to come back.

A chatbot interface on LinkedIn tries to speed up job searches by offering advice such as an assessment of how well a job opening matches a person’s skills.

Another Super Bowl Sunday is just days away and, as always, the “TV Blog” hopes to be uplifted – or at least entertained – by the commercials on this most joyous of national holidays.

Serbian DJ turned internet entrepreneur Nebojša Vujinović Vujo floods abandoned news sites with AI-generated articles. But he wants you to know he’s a nice guy.

Brands are turning to new ad formats for help moving down the funnel with their streaming campaigns to achieve outcomes beyond reach and frequency, said Matt McDonald, Google’s global head of connected TV and streaming.

The post Google On Why New CTV Ad Formats Are Easier Said Than Done appeared first on AdExchanger.