Less BS, More Facts, Some Opinions
Last week, the Connecticut Attorney General published a privacy enforcement update that made my stomach turn. A consumer had sent a complaint to the AG’s office because they received an advertisement in the mail for cremation services after recently completing chemotherapy. Apparently, the individual had been part of a list sold to the cremation company by […]
The post What Do We Say to Emily? The Human Cost Of Advertising Data Abuse appeared first on AdExchanger.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OurTube Neal Mohan published his annual letter this week – although, this time he’s chief of YouTube, following Susan Wojcicki’s exit last year. Mohan shares an interesting peek at YouTube’s long-term priorities. For example, although he talks about YouTube Shorts, the format isn’t as […]
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Time for a Super Bowl advertising history lesson: Social media war rooms, football hashtags, memes, and online teasers for TV ads have all had their moments over the years. Now, it’s Taylor Swift’s turn in the spotlight.
The pop star has become inextricably linked to the big game this year as a result of her relationship with one of the players in it, the Kansas City Chiefs’ Travis Kelce. The culmination of the media attention that has been devoted to their relationship — and the impact it has had on advertisers — is likely to play out when the Chiefs play the 49ers this Sunday.
Swift has generated a staggering brand value of $331.5 million for the Kansas City Chiefs and the NFL, per Front Office Sports, which cited data from Apex Marketing Group, as of Jan. 22. This figure accounts for mentions of Swift across various media channels like print, digital, radio, TV, highlights and social media, dating back to her first appearance at a NFL game on September 24.
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This week’s Future of TV Briefing looks at why IAB Tech Lab’s upcoming Creative ID framework could be among the bigger developments in the streaming ad market this year.
A Rosetta Stone for streaming ad assets may be among the most important — and definitely among the most unheralded — developments in the streaming ad market this year. Sound like an overstatement? Well, read on.
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Jacob Wolf is one of the world’s most decorated esports journalists. After getting hired as ESPN’s youngest-ever staff writer in 2016, he solidified his reputation by breaking earth-shaking stories, achieving the honor of Journalist of the Year at the 2018 Esports Awards. In any conversation about the top journalists in the space, Jacob Wolf’s name belongs in the mix.
And yet Wolf has decided to exit the esports industry in favor of greener pastures. Monday was his first day in his new role as a solutions engineer for the newsletter platform Beehiiv. In the fallout of the gaming industries’ recent series of layoffs, Wolf is among a wave of industry workers who no longer view esports as a viable career path.
“I still think gaming, as a whole, has a broader future,” Wolf said. “But I think there are some more nuanced issues with esports that make it very difficult to have sustainable revenue — which means it’s hard to have a sustainable career.”
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We already know that Google’s timeline of phasing out third-party cookies from its Chrome browser by the end of this year is a complicated one. But when do the marketing and media industries think cookies will actually be gone, if ever?
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If there’s one major frustration some in the marketing and media world love to talk about — but really don’t do much about — it’s solving the problems of brand safety and fraud avoidance.
From the pages of the ANA’s recent report on programmatic fraud and waste to the Palais mainstage in Cannes, marketers and agency execs bemoan the waste and lack of surety in what they’re investing their marketing dollars across the digital landscape.
Ad-tech/mar-tech startup Adfidence says it’s out to give marketers’ in-house teams and their agencies the tools to address these issues before they become problems. The cloud-based dashboard offers measurement and optimization tools for all digital campaigns both at their initial setup and on an ongoing daily basis.
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With AI-generated content spreading across social media, Meta yesterday announced plans to add new policies and detection tool to improve transparency and prevent harmful content. However, some question if the efforts will take effect soon enough or be effective enough to prevent harm.
Facebook and Instagram’s parent company said it will start labeling content generated by other companies’ AI platforms. Along with requiring that people disclose when content includes generative AI features, Meta also will use its own AI technology to identify generative AI content and enforce policies. Changes planned for the “coming months” include Meta labeling images from companies including Google, Adobe, Microsoft, OpenAI, Midjourney and Shutterstock.
“As the difference between human and synthetic content gets blurred, people want to know where the boundary lies,” Nick Clegg, Meta’s president of global affairs, wrote in a blog post. “People are often coming across AI-generated content for the first time and our users have told us they appreciate transparency around this new technology.”
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Amazon is making a bigger play for publishers in the post-third-party cookie ad market by offering to connect the dots between media companies’ first-party contextual data and its own transaction data as a retailer.
Dotdash Meredith and Reach plc both have signed deals with Amazon within the last four months to test out this extension of their contextual data while other publishers still mull their options. And while the access to retailer data is attractive for publishers, those who really stand to benefit are those that have established contextual data in their cookie-pocalypse preparedness plans and have a surplus of that first-party data at the ready.
Dotdash Meredith used Amazon’s shopping data to identify which content on its sites were more likely to lead to purchases, said Jon Roberts, chief innovation officer at Dotdash Meredith. “Once you learn that, you can run a campaign against all of the content that is a great predictor of purchase, [which also] allows you to unlock retail targeting on iOS — [an] immediate increase in scale and it outperformed just cookies alone,” he said.
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