Less BS, More Facts, Some Opinions
The online advertising industry is in for the bumpiest ride of its existence. Of the 44 basic digital advertising use cases analyzed by the IAB Tech Lab’s Privacy Sandbox Task Force over the past few months, only a small handful remain feasible using the APIs in the Google Chrome Privacy Sandbox. According to the task […]
The post IAB Tech Lab Says The Chrome Privacy Sandbox Is A Time Bomb That Will Break Real-Time Bidding appeared first on AdExchanger.
Instead of squinting at reports, advertisers can now ask their data questions using generative AI. On Tuesday, Viant announced AI updates to its existing data platform, including the rollout of its Chat with Data tool. The tool delivers data reports and analysis directly to marketers, nixing the need for business intelligence analysts, data scientists or […]
The post Viant Launches Generative AI Tool That Lets Advertisers Talk To Their Data appeared first on AdExchanger.
Lots of marketers are dabbling in generative AI. A gimmick here, a one-off there. The hype is palpable. But some brands, like Ally Financial, are incorporating AI into their daily operations and workflows, including to support real marketing use cases. Last year, Ally launched a proprietary cloud-based generative AI platform, built internally using Microsoft Azure’s […]
The post Inside Ally Financial’s Big Bet On Generative AI appeared first on AdExchanger.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Selling Cells Kochava lost its motion to dismiss the latest suit brought by the FTC, which is targeting its location and consumer data sales business on the grounds it constitutes a privacy invasion and, thus, a consumer harm. It’s the second such lawsuit […]
The post The FTC Gets Its Second Crack At Kochava; The Deprecation Vacation appeared first on AdExchanger.
Marketers are planning to use Super Bowl LVIII’s Las Vegas setting to the fullest. Marketers are going beyond the usual on-the-ground fare and employing what the city has to offer by rolling out teasers on the Sphere, more experiential events and using the city’s landmarks and impersonator talent to extend their Big Game advertising efforts.
Hellmann’s, for example, became the first Unilever brand to advertise on the Sphere last week with its activation featuring the star of its Big Game ad, Mayo Cat. The brand did so to “get more hype and talk value” around the brand’s Super Bowl effort, explained Audrey Melofchik, global chief brand experience officer, VML, adding the appeal of the Sphere, extending the advertising effort to the city makes sense given the tourism around Vegas.
This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
Subscribe: Apple Podcasts • Stitcher • Spotify
Last year, PepsiCo Beverages was taking a test-and-learn approach to a fragmented video landscape. This year, with more ad-supported streaming platforms, most recently including Amazon Prime, the continued creator economy boom and more, there are more places than ever to advertise. (A look at how Amazon is selling ads on Prime Video to advertisers here.)
That fact is one of the things that keeps Katie Haniffy, senior director of media strategy and investment for PepsiCo Beverages, up at night, she said.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Across tech and media, layoff season is in full swing — and the gaming industry is getting hit particularly hard at the moment.
Gaming is a culturally ascendant form of entertainment, but gaming companies are struggling to take advantage of the rise of the medium. As free-to-play or live service gaming gradually eclipses premium game sales as the industry’s leading business model, gaming companies are pivoting — and making significant cuts to their payrolls — accordingly. The over 5,000 gaming industry layoffs that occurred in January included a cut of 530 staffers at Riot Games and a cull of 1,900 Microsoft employees across the company’s Activision Blizzard and Xbox divisions.
For the latest edition of our Confessions series, in which we trade anonymity for candor, Digiday spoke to a gaming industry worker who lost their job during January’s wave of layoffs.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.