Long-time media agency exec Jill Kelly is out as U.S. CEO of GroupM’s EssenceMediacom and has been replaced on an interim basis by JiYoung Kim, who earlier this month was named COO of GroupM North
America.
America.
Daily Family Co-Viewing At 44%, Kids’ Top Platform Is YouTube
Daily family TV/video co-viewing remained virtually the same in Q4 2023 vs. the previous year at 44%, according to a survey from Precise TV, a YouTube ad platform using contextual intelligence for
video campaigns.
video campaigns.
AI Replaces Keywords, Gives Advertising Insight Into Black Box Data
An AI-based platform built by NetElixir has the ability to verify performance by analyzing livestream data and segmenting it to identify high-, mid- and low-value customers based on their predicted
lifetime value.
lifetime value.
Apple Gives Up EV Dream In Favor Of AI
Two Apple execs told employees on Tuesday the EV project that many had been working on for years will wind down.
Vizio’s Profitability Could Be A Boon For Walmart’s Ads Business
Vizio shared its Q4 earnings results with investors, but skipped an earnings call and guidance due to the pending Walmart acquisition.
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RIP Apple Car. This Is Why It Died
Any tech company moving into the auto space needs a manufacturing partner. But the Apple’s EV died as it lived: alone.
Why The Atlanta Convention & Visitors Bureau Prioritizes ‘Audience Before Content’
The Atlanta Convention & Visitors Bureau had a wide-ranging goal for its new campaign: to show the city as a welcoming, inclusive, diverse and creative urban center. The bureau tapped Orange142, a digital media company owned by Direct Digital Holdings, to get the job done. Orange142, which has worked with the bureau before, focused on […]
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Advertisers Are On Edge, But IAS Is In Fine Fettle
Advertisers have many reasons to be jittery, like identity signal loss, MFA sites and divisive news media. But their worries are Integral Ad Science’s gain, drumming up demand for the company’s ad verification and measurement services. Take third-party cookie deprecation, which “will increase demand for solutions because our technology focuses on the what and the […]
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Walmart’s Vizio Deal Isn’t About TV – It’s About Data
There is an old adage in consumer electronics that the hardware business, with its tight margins and fickle consumers, is, well, a hard business. To think that Walmart decided to invest billions of dollars into building and selling TVs faster, better and/or cheaper than Vizio misses the point of the acquisition last week. While Walmart […]
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Google Gives An Inch On Search Network Transparency; The Consumer Adpocalypse
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Network To Get Work Google has made a rare concession to transparency. It agreed to allow placement-level reporting for ads served via the Search Partners Network, which includes third-party site operators that license Google Search for their sites. The new reporting function is […]
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