Month: February 2024

As the cord-cutting and streaming wars continue, the Super Bowl remains one of the last bastions for live events with a massive captive audience. To get in front of said audience with a single 30-second ad during the Big Game on CBS this Sunday, it’ll run advertisers $7 million. 

This year’s price tag mirrors last year’s $7 million, which was the most expensive Super Bowl ever for in-game ads. Brands like Oreo, Budweiser, Hellmann’s and DoorDash have already committed to the bit, releasing teasers of their ads online ahead of the Super Bowl. Others, like Danone, are opting to advertise around the Super Bowl with a flurry of digital ad spots.

That said, here’s Digiday’s annual look at what $7 million can afford a buyer elsewhere. (See our previous tallies here, here and here.)

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In a new round of layoffs, some senior staff at Snap will be affected, including Director of Content Sam Corrao Clanon, VP of content engineering Ding Zhou and VP of platform partnerships Konstantinos
Papamiltiadis.

Dove intros its Body Confident Sport Program with a SB spot showing a young girl checking herself out in a bathing suit before jumping happily into the pool.

A Massachusetts resident can proceed with a claim that the AllRecipes app violated the federal video privacy law by sending users’ geolocation data, mobile ad identifiers and video-viewing information
to Twilio.

A UK High Court will settle a long-running debate over whether Craig Wright really is Satoshi Nakamoto, inventor of Bitcoin. Monday’s opening arguments laid the groundwork for both sides.

Google must address the recent issues around its proposed Privacy Sandbox changes before it can move forward to deprecate third-party cookies from Chrome in the second half of 2024 as planned.

Llegó el esperado juego del Super Bowl 58 y con este las expectativas de la primera transmisión a cargo de TelevisaUnivision, completamente en español. El próximo 11 de febrero, la oportunidad es única para las grandes marcas, recordando que en la edición de 2022 el juego para habla hispana logró marcar un record de audiencia de 1,9 millones de espectadores para la cadena Telemundo.

Una de esas marcas es Nissan, la CMO de la compañía en Estados Unidos, Marisstella Marinkovic, dijo en un comunicado que la gigante automotriz aprovechó el momento “para emitir un anuncio en el idioma que reaviva el amor por Nissan entre los latinos biculturales”, añadiendo que la colaboración con TelevisaUnivision fue clave para unir la música y el deporte para crear un comercial en los dos idiomas. El anuncio de 60 segundos de Nissan, donde participa el Grupo Frontera, fue creado por TBWA Chiat Day New York.

Durante la transmisión especial de TelevisaUnivision desde el Caesars Palace en el Strip de las Vegas, que dará inicio a las 4 PM (tiempo del Este), se realizará una cobertura extensa con varios talentos de la cadena, además una presentación especial del cantante y compositor puertorriqueño Myke Towers. También, contarán con participación del campeón del Super Bowl Martín Gramática y la campeona mundial de Flag Football, la mexicana Diana Flores.

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The NFL is partnering with Paramount and Gamefam to launch the SpongeBob-themed event on Roblox. The big game will be broadcast on Nickelodeon for the first time, where it will be hosted by SpongeBob
characters.

FAST TV channels and services are seeing a transformative shift, challenging the misconception that they are a repository for older, less valuable content, a Samsung Ads study finds.

VideoAmp is the latest TV measurement contender to get slapped with a lawsuit from Nielsen. Nielsen’s suit against VideoAmp, filed last week in Delaware court, accuses its rival of infringing on two patents granted to Nielsen in the past two months. The patents cover technology Nielsen uses to collect and report TV viewing data, such […]

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