Month: February 2024

Since 2000, through 110 episodes in 11 seasons, the “Curb Your Enthusiasm” version of Larry David has complained, promoted misunderstandings and picked countless arguments.

In sparkling fourth-quarter results, the company revealed a 14% jump in sales, impressive ad gains and a brand-new shopping bot named Rufus.

“With AI’s ability to analyze large datasets, there’s an increased risk of sensitive information being mishandled or used in ways that violate consumer privacy. Establishing clear internal guidelines
and policies around AI usage in marketing can help ensure ethical practices and compliance with laws,” explains SOCi CMO Monica Ho.

If that sounds a lot like what Omnicom’s Sparks & Honey has been doing with Q, just remember that ad industry sometimes is called the “sincerest form of flattery.”

The agency has hired Silicon Valley entrepreneur Rob Wrubel as Managing Director of Silverside. Wrubel, who was the first CEO of Ask Jeeves, will work closely with Pereira O’Dell Co-Founders PJ
Pereira and Andrew O’Dell.

Yandex NV has agreed to sell its assets in the country to a group of local investors for $5.2 billion in one of the largest corporate exits from the country since Moscow’s invasion of Ukraine.

HyphaMetrics is integrating its own data with viewing data from measurement provider Samba TV as part of a new panel offering later this year. But make no mistake: HyphaMetrics is not trying to become a currency.

The post HyphaMetrics Won’t Compete With Alt Currencies – It Will Supply Them Data appeared first on AdExchanger.

Email logins are like first-party data gold – but they aren’t easy to get. A startup called Bonbon, which officially launched on Monday, wants to reward people for their signups. The company, co-founded by two ad tech vets in July 2022, has a cross-site, single-sign-on service for the 30 publishers in its network. Data gleaned from […]

The post How Reward-Fueled Registrations Bring Addressable Traffic To Mid-Size Publishers appeared first on AdExchanger.