Month: February 2024

Actors from the Paramount+ world, including “Star Trek” and “Hey Arnold!” actors, mingle in a Super Bowl promo for the streamer.

In the spot, blind filmmaker Adam Morse demonstrates how Google’s tech helps blind and visually impaired people take photos by guiding them with voice commands into positions based on markings
integrated into the screen.

The skyrocketing value of cryptocurrency is the center of a disagreement over the FTX bankruptcy.

The chill of uncertainty continues to tame expectations in the ad tech sector as it finds itself at an impasse, primarily caused by rising privacy requirements.

Many expect further delays to Google’s decision on exactly how (and when) it will sunset the use of third-party cookies in its market-leading web browser, Chrome.

In the meantime, ad tech executives have to tighten their belts, resulting in severe disruption to the livelihoods of workers in the space. 

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LinkedIn has gained a solid reputation as the best platform for B2B demand and lead generation.

For the last five years, Greek yogurt brand Oikos has advertised around the Super Bowl, as opposed to during it. This year, Danone is expanding its Oikos Big Game playbook to its other brands including Silk, known for plant-based products, and SToK cold brew. 

The food and beverage company has “successfully hacked the Super Bowl” using this strategy, which includes digital buys, in-store displays, sweepstakes and other tactics focused around the big game, said Linda Bethea, head of marketing for Danone North America. It’s a strategy that nearly doubled brand sales at one point, per the company. And this year, Danone is doubling its marketing spend to roll out its Super Bowl hacking strategy to its other brands.

“We intentionally decided to have a digital-first big game buy because we see that purchasing plant-based beverages and consuming content via streaming services is a lot more prevalent with younger generations — with millennials and Gen Z,” said Surbhi Martin, svp of plant-based beverages at Danone North America. (Martin declined to offer specific spend figures.)

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Wall Street wanted profits. Big Tech delivered. That was the case for Google, Meta, Microsoft, Apple and – more than any other US tech giant – Amazon. In 2022, Amazon lost $2.7 billion as it managed a larger employee base, inflation and massive supply-chain issues (the start of the Russia-Ukraine War, for one). Last year, […]

The post Amazon Juices Profits, With A Big Assist From The Ads Biz appeared first on AdExchanger.

As culture wars rage, polarization hardens, clustering congeals, it is a fair question whether there are any persuadable “swing voters” to target in the coming election. Rick Wilson, co-founder of the
notorious Lincoln Project SuperPAC of Anti-Trump, disaffected Republicans thinks so. Modern programmatic nano-targeting can find and optimize to these audiences. But it requires explicit,
in-your-face, even rude creative, he argues.