Month: February 2024

Well, would you look at that? Publishers are once again experiencing the “shock” of being overlooked by Google.

This time, it’s the impending death of third-party cookies in Chrome that’s got them riled up. 

They feel left out of the conversation, especially when it comes to Google’s alternative: the Privacy Sandbox. And they’re really honing in on the Protected Audiences API, which is crucial for retargeting without those cookies. Their gripe? The Protected Audiences API, a critical piece for retargeting without cookies, is lacking in transparency and reporting. 

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As of today, Apple’s Vision Pro headset is officially available for purchase. There’s no doubt the tech is impressive — but the jury is still out on whether the flashy new device will truly help bring virtual (or mixed) reality into the mainstream.

Although virtual reality has been around for decades, consumers have not adopted the technology widely, despite the propagation of relatively cheap and accessible consumer devices such as Meta’s Quest 2 headset.

For years, VR evangelists have hailed the coming of Apple’s mixed reality headset as a watershed moment that will finally push a majority of American consumers to use VR, much as the release of the iPhone sparked a smartphone revolution in 2007. And yet not all observers are convinced that the Vision Pro is really mixed reality’s long-awaited messiah.

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As Google phases out third-party cookies in Chrome, the idea of them disappearing by the end of the year has become about as clear as a foggy day in London. 

In fact, some ad executives are putting their money on cookies waving goodbye sometime in the first quarter of next year. They just can’t see it happening anytime before then, despite Google’s insistence that they will be gone before the year is done — especially not when the market considers that its alternative (the Privacy Sandbox) is looking nowhere near ready to pick up the slack.

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With Google officially starting to deprecate third-party cookies in its Chrome browser last month, advertisers, publishers and ad tech firms have been trying to understand how Google’s Privacy Sandbox will help them mitigate any negative impacts from the cookie’s demise. But they can’t do that work in a silo — which is why the need for end-to-end testing was a major emphasis among the industry executives who attended the Interactive Advertising Bureau’s Annual Leadership Meeting this week.

“Everybody has been testing whether these things are technically possible, whether [Privacy] Sandbox can be used, but not whether they work for the needs of buyers or sellers. There’s a pipeline of new tech, but none of the testing has been done yet. So we could easily find ourselves in a world where the tech works, but it doesn’t work throughout the marketplace,” said one publisher in attendance.

The way for companies to sort out to what extent Privacy Sandbox proposals work throughout the marketplace is to test them throughout the programmatic supply chain. 

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Amazon announced its new generative AI-powered conversational shopping assistant Rufus Thursday – and reported Q4 2023 earnings, revealing stunning results for its ad business and cloud computing.

State Farm Insurance earns an MVP award (most valuable promo) for a 15-second Super Bowl teaser masquerading as a “trailer” for a “blockbuster movie,

On Thursday, TEGNA-owned CTV ad platform Premion announced the acquisition of Octillion Media, a DSP launched in 2019 to serve local CTV ad buyers. Premion declined to disclose the terms of the deal.

The post Premion Buys CTV-Focused DSP Octillion appeared first on AdExchanger.

An indictment against three Americans suggests that at least some of the culprits behind the theft of an FTX crypto fortune may be in custody.

The spots feature “Groundhog Day” actor Stephen Tobolowsky stuck in a hell-like time loop buying different flavored varieties of Lay’s chips.