Google on Thursday released major updates to its ad services supported by AI that the company says can adapt to shifting consumer behaviors.
Comcast Xfinity Agrees To Stop Calling Itself ’10G Network’
Comcast, which just one year ago rebranded its home broadband service as XFinity 10G Network, now says it will stop using “10G” in the name.
Protected: The state of publisher audiences: Building stronger connections between publishers and Gen Z and young millennial audiences
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Pearls Before Swine by Stephan Pastis for Thu, 01 Feb 2024
Omni Hotels Leaves Cookies Behind, Shows Market It Can Be Done
Omni Hotels worked with Google and LiveRamp to drive privacy-focused relevant ads to customers through first-party data.
I Tested a Next-Gen AI Assistant. It Will Blow You Away
WIRED experimented with a new form of voice assistant that can browse the web and perform tasks online. Siri, Alexa, and other virtual helpers could soon be much more powerful.
Why Does the U.S. Support and Fund Israel So Much? | WSJ
New App, Campaign Urge Dancers To ‘Zumba Responsibly’
The popular fitness brand aims for a refresh with a new campaign and updated tech.
Programmatic Ad Spend Is Forecast at $157.35 Billion For This Year
Programmatic is expected to grow at a three-times higher rate than nonprogrammatic.
Ethical Considerations For AI-Driven Marketing
There’s a lot of excitement around the limitless potential of AI, but there is also plenty of mistrust. Here are my top five ethical issues for marketers and agencies to consider.