How many will actually be watching the big game on their phone — from beginning to end? It seems that number would be small.
MRC Grants First-Ever Point-Of-Care Ad-Measurement Accreditation
The accreditation to PatientPoint’s digital, place-based media network included new, “supplemental” auditing unique to the POC medium.
Havas One Step Closer To Being Independent Again
Vivendi’s Supervisory board approved a plan to split the firm into four units including Havas, Canal+ Group, a publishing/distribution entity and an investment firm.
Pseudonymous Smith Super Spy Series Lacks Sparkle
A new series adapts 2005’s “Mr. and Mrs. Smith,” the spy caper movie starring Angelina Jolie and Brad Pitt.
‘Over Time the Trust Will Come’: An Exclusive Interview With TikTok’s CEO
A few weeks ago, Shou Zi Chew sat down with WIRED to tell us how he’s trying to make TikTok better. Is the company’s CEO for real—or just a really good politician?
Were We Wrong About the Value of First-Party Data?
Hi readers! I’m AdExchanger Senior Editor James Hercher, here with the first 2024 edition of the AdExchanger Commerce Newsletter. And why not start with a bang. This week, we’ll consider the possibility that, perhaps, the first-party data revolution is a dud. Digital native and direct-to-consumer brands are built on thumb-stopping hooks: mattresses that emerge from […]
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