Month: February 2024

The job cuts will impact multiple PlayStation studios, including U.S.-based Insomniac Games and Naughty Dog, as well as Netherlands-based Guerrilla Games and UK-based Firesprite.

Pubmatic net income was up 46% to $18.7 million in Q4, with growth in CTV inventory. The company says its publishers continue to transition from third-party cookie-based identifiers to other
alternative identity graphs, and that over 80% of its impressions had alternative identity graphs.

Can states limit how social media companies can moderate content? That’s once again up for consideration in the U.S. Supreme Court.

On Monday, the nation’s high court spent hours hearing oral arguments regarding state laws in Florida and Texas, which passed in 2021 after former president Donald Trump was kicked off major social platforms in the aftermath of the Capitol attack on Jan. 6. In 2022, both state laws were challenged by NetChoice — a tech industry group representing giants including Google, Meta, TikTok and Snap. Lawyers for NetChoice say the state laws violate companies’ first amendment rights by forcing online platforms to allow content that violates their platforms’ policies. However, Florida and Texas say their laws enable free speech.

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This year’s Digiday Awards Europe winners focused on incorporating new technologies and formats into campaigns, transcending traditional advertising and tapping into partnerships that unlocked desired audiences.

Themes across the 2023 winners centered on maximizing the use of social media, amplifying brand engagement with tech and establishing synergistic brand partnerships. 

Bloomberg Media secured the award for Best Custom Advertising for its campaign with UBS. UBS sought to expose high-level business executives to Bloomberg’s authority and thought leadership in sustainable investing, aiming to address how the world can reach net-zero emissions by 2050. Bloomberg Media supplemented UBS’ climate intelligence with its robust data and reporting to create an immersive special report, ‘Taking the Journey to Net Zero.’ The report showed higher-than-average engagement with Bloomberg’s Technology and Green verticals among the UBS targets of HNWIs, affluent millennials and institutional and private investors. 

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A Microsoft-backed generative AI firm has unveiled a new model that can perform some reasoning tasks comparably with OpenAI GPT-4, and Gemini Ultra, its founder says.

Here’s another bit of jargon for your industry hype lexicon: “g-commerce.” It’s ecommerce, but for gaming. So, why does gaming need its own version of ecommerce? Gamers tend to be highly engaged with playing their favorite titles for hours every day – and they also need to buy stuff, said Nicholas Longano, founder and CEO […]

The post SCUTI Raises $10 Million To Grow In-Game Ecommerce appeared first on AdExchanger.

The granularity of second-by-second TV audience measurement promises to usher in an era of individual commercial ratings vs. the industry’s historical standard averaging all ads in a show. But that
will require systems upgrades.

Sequentially, January 2024 was the 10th consecutive month to post a gain, signaling an end to the U.S. ad recession beginning with the second quarter of 2023.