Month: February 2024

The company reported an organic revenue decline of 5.9% for 2023 but is projecting growth this year of between 5% and 7% helped in part by strong new business performance and the election cycle.

These kinds of survival-competition shows have been island-hopping since at least the start of “Survivor” way back when.

A long-term question is how to prevent consumers from paying “double” for future programming as TV-based network media companies and legacy pay TV distributors hash out their business differences.

Kamal Bhandal, global VP of brand and consumer experience at teeth-straightening company Invisalign, has advice for ad tech and mar tech vendors when pitching their wares to brands. First, don’t underestimate the technical expertise of your target audience. “Assume the person on the other side of the table knows about technology and isn’t a novice […]

The post Straight Shooting With Invisalign appeared first on AdExchanger.

Data clean rooms are becoming an important part of how agencies analyze and use data. Data clean room tech, at its most basic definition, can be described as privacy-based technologies that allow companies to merge and match two or more first-party data sets in order to create a new audience or analytics segment informed by […]

The post The Agency Canvas Adds InfoSum As Its First Data Clean Room Partner appeared first on AdExchanger.

Three months ago, PubMatic outlined its bounceback plan to capitalize on the return of ad spend after an anemic year-plus for the ad market. Well, it looks like advertisers are turning the spigot back on. And PubMatic’s investments are paying off. The SSP reported 14% year over year revenue growth, with a total of $84.6 […]

The post Who Said Display Is Dead? PubMatic Grows Banner Budgets By 9% appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Big Squeeze Temu will open its marketplace to US third-party sellers, which could spell trouble for struggling marketplaces like Etsy and Wayfair, The Wall Street Journal reports. Etsy and Wayfair aren’t known for quick shipping, like Amazon and Instacart, so they’re susceptible […]

The post Temu Trouble; How Audience Data Is Reshaping The Upfronts appeared first on AdExchanger.

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While the recent advertising slowdown has also impacted the amount of money allocated to marketing to media companies created for non-white audiences, Parker Morse, CEO and founder of My Code said that it hasn’t stopped marketers from realizing the value in reaching multicultural audiences.

In fact, while the industry standard is 5% of advertiser budgets earmarked for multicultural marketing, that figure has turned into a floor, not a ceiling, over the past few years, he said, adding that the expectation is that 2024 will see a return to growth in this sector.

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For many esports companies, profitability has long been a concern for the future, not the present. But this is no longer the case for the league operator Blast, which officially turned a profit in 2023.

In a conversation with Digiday at last weekend’s Six Invitational, an esports event in São Paulo’s Ginásio do Ibirapuera stadium, Blast chief business officer Leo Matlock disclosed that the company made a profit during the 2023 financial year, although he declined to share the specific number. Representatives of the privately held esports company also declined to specify exactly when Blast’s annual report for 2023 would be published, but said that its release date is currently slated for late April or early May.

“Our HQ is in Denmark, so we’re very good at putting our public accounts out as part of our registrations — anyone is free to check these,” Matlock said.  “The next accounts we publish, we’re delighted to say will be a profitable set of accounts.”

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Today is D-Day for marketers to voice their take on Google’s alternative to third-party cookies for the U.K.’s Competitions and Markets Authority (CMA). It’s their shot to shape the watchdog’s probe into whether Google’s plan is playing fair. With time running out, let’s size up just how far this investigation has come.

Hold up, what’s this investigation all about?

Well, it kicked off back in 2021 when the CMA decided to dig into whether Google’s own alternatives to third-party cookies in its Chrome browser are fair. Since then, the tech giant has agreed to stick to a bunch of commitments while developing the sandbox to make sure everything’s on the level. These commitments even included a standstill period (originally set at 60 days — and ending today, February 27, but the CMA could extend it to 120 days) for the CMA to size up the Privacy Sandbox’s progress and any potential industry shake-ups. Google has promised to address all concerns raised by the CMA during this period before moving forward with cookie deprecation.

Concerns? Absolutely. 

The CMA has been juggling a multitude of worries since day one of the investigation, but now they’ve spelled them out crystal clear in their latest quarterly update. What’s even more significant is that they’re not just listing problems; they’re dishing out recommendations for Google on how to tackle them. 

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