Marketing Briefing: As M&A rebounds, ‘it all hinges upon the CMO having a seat at the table’

This year, dealmaking is expected to make a resurgence after a slowdown in recent years

There’s already notable activity. Last week, Capital One announced plans to acquire Discover. Earlier this month, online sports betting company DraftKings made its plans to buy lottery games company Jackpot public. Meanwhile, Comcast and Paramount reportedly held talks about potentially combining their streaming services Peacock and Paramount+, among other deals.  

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Nestlé, P&G, and Walmart reveal their 2024 talent retention secrets

This article was first published by Digiday sibling WorkLife

How do you prioritize employee development and internal growth at a company against the backdrop of an uncertain economy and people switching jobs more frequently than ever before?

We asked some of the biggest retail and consumer goods conglomerates to tell us how they’re prioritizing talent retention in 2024, and in doing so leaning into the so-called “Big Stay” trend as the “Great Resignation” recedes. The response: companies like Nestlé, Walmart and Procter & Gamble have doubled down on their efforts around employee benefits, stock options, paid time off, while also ensuring offices are welcoming and that each employee has access to internal generative AI tools to help boost their productivity.

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Media buyers weigh the sledgehammer or the scalpel approach to MFA classification 

Media buyers (and publishers for that matter) are still waiting on a clearly defined list of qualities that determine if a site is made-for-advertising (MFAs) or not. Without one, a lot is left open to interpretation

Some consultancies, like Jounce Media, and verification firms, like DoubleVerify, have taken the initiative to try and create more clarity in different manners — like the former’s cut-and-dry MFA list, or the latter’s graduated tiered classification approach.

When Digiday asked five media buyers which methodology — the sledgehammer or the scalpel — was winning them over, most buyers said that both options had to be approached with caution while the panic was still settling. Everyone said they weren’t entirely sold on any third-party’s guidance and wanted to wait for an industry standard.

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How Exploitative is ‘Where is Wendy Williams?’ Very

Words like sad and unnerving just begin to explain this invasive piece of predation, a 4-hour docuseries on the former TV host’s despairing life since 2022.

Threads Adds More X-Like Features While Trying To Set Itself Apart

After launching a trending topics list, drafting capabilities and an in-app camera, Threads has announced a bookmarking feature that will allow users to privately save posts for future reference.

The US Supreme Court Holds the Future of the Internet in Its Hands

If the court backs provocative laws from Texas and Florida that limit social platforms’ ability to moderate content online, life could become radically different.

Instagram Developing A Snapchat-Like Feature Called ‘Friend Map’

Instagram is developing a “Friend Map” similar to Snapchat’s Snap Map, which uses a device’s location information to help users locate their friends in real-time on a virtual map visible in the app.

AI Writes GoDaddy Services For Entrepreneurs

The GoDaddy Power Your Future ad and marketing campaign rolled out Monday to show how its new generative AI tool can help entrepreneurs and small business owners automate creative options to build and
launch websites.

Amazon Loses Round In Battle Over Subscription Renewals

Amazon subscribers can proceed with claims that the company’s automatic renewal process, including for Amazon Prime and Kindle Unlimited, violates California and Oregon consumer protection laws, a
federal judge ruled Monday.

Supreme Court Tackles Social Media ‘Censorship’

Some justices expressed concern Monday with portions of Florida and Texas laws that regulate social media, but it’s not clear whether a majority of the court is inclined to block the laws.