Less BS, More Facts, Some Opinions
Once upon a time, ads didn’t change. They didn’t consider data inputs like a customer’s location, device, day of the week and time of day, weather conditions, search history and prior website interactions. Then dynamic creative optimization (DCO) came along. Easily paired with programmatic advertising technology, it automatically creates, iterates on and optimizes personalized ads […]
The post What Is The Future Of Dynamic Creative Optimization (DCO)? appeared first on AdExchanger.
The days of online ad industry self-regulation are well and truly over. “It’s time to accept that we are a globally regulated industry, much like finance, energy and health care,” said IAB Tech Lab CEO Tony Katsur, speaking at a Tech Lab event about signal loss in New York City on Thursday. In 2023 alone, […]
The post Privacy Compliance Is At The Top Of The Tech Lab’s 2024 To-Do List appeared first on AdExchanger.
US state comprehensive privacy laws like the California Consumer Privacy Act (CCPA) have been garnering much attention over the past year. However, new requirements with respect to the processing of children’s data are occurring at the US state level and seemingly flying below the radar. Participants in the ad tech ecosystem should take note. These […]
The post Advertisers Take Note: State Laws Zero In On Protecting Kids’ Digital Privacy Rights appeared first on AdExchanger.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Feed The Meter Google introduced an “ad strength” meter in 2018 as an indicator of whether ad creative is expected to perform well. But ad strength could quietly be a more important backend lever that helps Google shape campaigns and funnel budgets where […]
The post Google Is Getting Pushy With Ad Strength; RMNs Want In On TV Upfronts appeared first on AdExchanger.
Kotaku’s future is hanging in the balance.
It hinges on whether the decades-popular online publication’s owner G/O Media succeeds in transforming it from a gaming news outlet to a hub for game guides — tips and walkthroughs to help gamers overcome tricky challenges.
This strategic shift is a gamble for G/O Media, spurred by the industry’s most significant slowdown in three decades and the need to adapt. But the plan, shared internally with employees last month, has been met with resistance from staff and fans alike.
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The moment of reckoning for performance marketers seems to have finally arrived. For years, marketers over-emphasized performance marketing, especially as the return on ad spend became even more important amid economic uncertainty. But as the digital advertising marketplace gets more crowded, expensive and riddled with data privacy initiatives, performance marketers find themselves at an inflection point.
Recently, the focus has shifted back to brand building and awareness marketing tactics, striking a better balance between performance and brand marketing to stand out from competitors. Essentially, advertisers need to boost brand awareness and strengthen relationships with shoppers, according to Nik Sharma, CEO at Sharma Brands, a branding strategy agency.
“That’s exactly why the brand stuff is getting more money,” Sharma said. “Because the challenge now is: How do you become interesting to buy? And you can’t do that by just running Facebook ads.”
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Artificial intelligence continues to raise questions about the future of workforce disruption, but it’s also creating new opportunities — and new challenges — for freelancers and the companies that hire them.
AI-related skills are increasingly in demand on freelance platforms like Fiverr and Upwork, which are seeing surges in companies searching for help with everything from AI modeling, AI-generated content and developing new AI chatbots.
In the second half of 2023, searches for “AI reels” skyrocketed 1,646% and searches on Fiverr for “AI influencer” grew by 3,037%, according to data provided by Fiverr. Other searches from July 2024 through January of 2024 — for terms like “AI content editing,” “AI chatbot,” and “AI consultant” — grew by 148%, 164% and 689% respectively. Although it’s difficult to tell how much volume increased or the high percentages just illustrate the newness of the concepts, it shows a sampling of what companies are looking for when looking for freelancers to work with on AI projects.
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Two months into the launch of an ad-supported tier, media agency buyers have mixed reviews of Amazon Prime, one of the biggest connected TV streaming services available to consumers.
Though they celebrate Amazon Prime’s significant subscriber base and quality programming — and some felt Amazon priced itself more reasonably than Netflix did when it launched more than a year ago — buyers cite a lack of flexibility to purchase individual shows as well as somewhat of a slow reaction to buyer requests.
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With the 2024 U.S. election just seven months away, U.S. officials warn the AI era poses a far bigger threat than the past two decades of social media. However, few have a more personal connection to the topic than Hillary Clinton.
At an event hosted by the Aspen Institute and Columbia University last week about AI and global elections, the former secretary of state and presidential candidate said AI poses a “totally different level of threat” and makes foreign actors’ past efforts on Facebook and Twitter look “primitive” compared to AI-generated deep fakes and other AI-generated content.
“They had all kinds of videos of people looking like me, but weren’t me,” Clinton told the audience. “So I am worried because having defamatory videos about you is no fun, I can tell you that. But having them in a way that you really can’t make the distinction…You have no idea whether it’s true or not.”
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