Month: March 2024

NCAA “March Madness” averaged 9.0 million viewers across CBS, TBS, TNT and TruTV for the first 5 days — the best results ever for the tournament for that period, according to the NCAA.

The video of Kate showed an incredibly strong woman dealing with the worst reality that life could bring her as a mother of three young children.

With a push into AI, would Microsoft rebrand Bing to Copilot? Mikhail Parakhin is stepping down from his role as the head of Bing Search and Microsoft Advertising, but is unclear whether he will
transition to a new role, which Microsoft confirmed.

Third-party cookies are out, first-party data is in, and CDPs are racing to make first-party data work harder, better, faster, stronger. Because while first-party data is valuable, it’s not enough on its own to fulfill advertisers’ needs. To fill in gaps left by the loss of so much third-party data, Adobe announced on Tuesday a […]

The post NBCU Wants CTV To Be A Performance Channel. Can Adobe Help It Get There? appeared first on AdExchanger.

Advertisers and publishers will have an expanded tool for real-time collaboration to support first-party data as cookies disappear from major web browsers.

At presstime, shares were trading up nearly 20% from this morning’s opening.

Trade groups like the ANA and the WFA are accelerating their role educating the ad industry’s use of AI. Now would be a good time to take a more proactive self-regulatory stance, too.

The long-time media agency chief confirmed she was hired by Microsoft Advertising to lead its global media sales team.

Should your favorite TV news network be “casting” for certain paid contributor roles? If you need the drama, then yes.

While the game advertising market still has some blurry lines, ad execs say it has become as easy to plan and buy as other digital platforms such as CTV, online video, and social media. Increasingly,
it has dedicated ad budgets, too.