Month: March 2024

B2B marketers are adding influencer marketing to the toolbox. 

As influencer marketing has continued to grow and normalize for B2C brands, marketers behind B2B brands have taken notice. Influencer marketing shops say they are seeing notable increases in request for proposals and interest from B2B marketers over the last year. Often the B2B marketers are seeking support to from influencer agencies to help find influencers or potential influencers within their B2B niche — everything from auto technicians to healthcare to SAAS brands — to create content for channels like TikTok, Facebook, Instagram, YouTube and podcasts as well as some interest in Reddit though LinkedIn is typically the primary channel.

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Google AdMob is officially serving in-game ads, showing the ongoing growth and mainstream acceptance of the format. But while this might be good news for in-game ads as a concept, it’s not necessarily a cause for celebration for the companies already operating in the space.

AdMob announced its expansion into in-game ads via a blog post on March 12. Like other in-game ad companies, AdMob’s offerings are immersive, taking the form of traditional digital banner ads overlaid on in-game objects such as street signs or billboards. For now, AdMob’s inventory is limited to mobile games, though AdMob group project manager Derek Butcher made it clear that the company will eventually offer ad placements inside both two-dimensional mobile games and three-dimensional games in the vein of “Roblox” or “Call of Duty.”

“A lot of these 3D games, especially, have no ad monetization; as we all know, IAP [in-app purchases] can be great, but it’s usually a small percentage of users,” Butcher said. “So there’s a way that you can have your cake and eat it too — keep that IAP, because the ads aren’t intrusive, but also get your advertising and have that whole picture be a thing that’s not detrimental to the overall user experience.”

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There is a shift happening in influencer marketing as influencers increasingly rely on artificial intelligence to make content — and agencies working with them are trying to balance different types of content with new strategies and tools.

In a new AI study on the creator economy this month, influencer agency Billion Dollar Boy found that 92% of marketers have commissioned creator content either fully or partly using generative AI. Creators and influencers are embracing the trend too — 91% said they use generative AI at least once a week, according to the study. Yet there is also a growing preference among consumers and creators for AI-generated content over traditional creator content made without AI.

The report showed 60% of consumers prefer generative AI content over traditional creator content, while 81% of creators saw better consumer engagement on their generative AI content compared to the latter.

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The video of Kate showed an incredibly strong woman dealing with the worst reality that life could bring her as a mother of three young children.

Snapchat is launching “Sponsored AR Filters,” a new ad option that allows brands to target the social media app’s 414 million daily active users via augmented reality filters.

New US emissions rules mean more plug-in hybrid cars are on the way. The electric vehicle tech is clean—but has a catch.

Spotify is expanding its focus beyond music streaming, podcasts and audiobooks to include educational resources for in-app learning.

Judges have blocked similar laws in Arkansas and Ohio.

CrowdTangle helps researchers track disinformation, but Meta will close it down before the US election. The tool’s cofounder, Brandon Silverman, says it’s time to force companies to share data.

Through nearly three months of 2024, Comscore says the domestic theatrical movie box office is down 9% to $1.47 billion.