Month: March 2024

Ibotta, known for helping brands provide cashback deals to consumers, launched a experiential campaign as it prepares to take the company through an IPO.

The price had topped out at $50.44 during the opening day on Thursday.

The pay cut reflects the tough year that WPP had in 2023, when both reported and organic revenue growth were less than 1%. The technology and digital services category proved to be a drag on growth
throughout the year and was down 6.9% for all of 2023. The company’s retail category was also down significantly.

The European Union, which is testing a new digital law, recently announced investigations into Apple, Google, and Meta for potential violations of the Digital Markets Act (DMA).

Clinch has integrated The Trade Desk’s Unified ID 2.0 into its platform, becoming the first client-side ad server to incorporate the privacy-focused identity solution built for the open internet.

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This State of the Industry Report, sponsored by Arc XP, explores how publishers are affected by search and referral traffic, the traffic changes they’ve experienced in the past year, and what they expect will happen in 2024. Digiday and Arc XP surveyed 115 publishers to understand how these traffic shifts are affecting them and the steps they’re taking to address challenges.

Publishers have faced many changes in recent years, ranging from shifting algorithms across social media platforms to the rise of generative AI and constant updates from Google — and now, the start of the first phase of the cookie’s demise.

With this, publishers must address the shifts — and declines — in search and referral traffic. Search traffic, users directed to a publisher’s site via search engines, has declined overall for most publishers, especially with Google’s changes and consumer behavior shifts. In the same timeframe, referral traffic — users directed to publishers’ sites via anything other than search engines (i.e., social media, news aggregators, etc.), has also fallen as several platforms make significant adjustments.

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Semi-private charter air carrier JSX tapped PMG for both media and creative. A brand refresh is poised to roll out.

The probes are the first to take place under Europe’s landmark Digital Markets Act—and add to Apple’s mounting antitrust woes.

“We’ve reached a tipping point where AI has shifted from a nice-to-have to a must-have for marketers,” says long-time ad exec and consultant David Berkowitz. “As these technologies continue to advance
and more marketers build AI capabilities, we expect to see AI become deeply embedded in marketing processes and increasingly shape strategy and decision-making.”

Waste in programmatic is an opportunity to take the competitive advantage, explains Goodway Group CEO Jay Friedman.