Month: March 2024

Those interested in learning the science behind today’s artificial intelligence will be well-served by this week’s episode of “Nova” on PBS.

Wieser cites the continuing improvement of the U.S. economy, including an upward revision for the expansion GDP by nearly a percentage point, approaching +5%.

WIRED reporting uncovered a site that “nudifies” photos for a fee—and posts a feed appearing to show user uploads. They included photos of young girls and images seemingly taken of strangers.

Iris Meijer is familiar with the chief marketing gig at large mobile telecoms. She held senior and CMO roles at Nokia and Vodafone before joining Verizon Business, Verizon’s B2B services unit, in late 2021. But this year, Verizon Business added a new letter to her title, promoting Meijer to chief product and marketing officer. The […]

The post For Verizon Business, Reaching The Customer Means Empowering The Marketer appeared first on AdExchanger.

Here’s some free legal advice from a privacy lawyer: Don’t make privacy claims if you’re not going to stick to them. Regulators notice stuff like that, and it ticks them off, said Daniel Rosenzweig, a data privacy attorney who left Norton Rose Fulbright late last year to found his own boutique law firm called DBR […]

The post There’s No Reason Why Marketers And Privacy Lawyers Can’t Speak The Same Language appeared first on AdExchanger.

In our ever-changing industry, staying quick on your feet is paramount to overcoming obstacles. But even by typical standards, this past year was particularly tumultuous. One of the most significant concerns has been the official onset of cookie deprecation, a long-anticipated development that has sent publishers scrambling. Between the alphabet soup of alternative IDs, addressability […]

The post Stop Data Hoarding: Interoperability Is Key To A Strong Data Culture appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Investing In Yourself It’s been an eventful March for Bidstack, an in-game ad platform. Bidstack suspended trading on the London Stock Exchange following a failed attempt to secure a buyer. On Friday, the company was acquired by … Bidstack. A team of Bidstack […]

The post Bidstack’s New Boss Is The Same As The Old Boss; The Takeover Break’s Over appeared first on AdExchanger.

Amazon is itching for more advertisers to hop on board with its ad tech. But boy, does it have its work cut out, even if buyers demonstrate a clear desire for greater choice when it comes to demand-side platforms.

Perceptions of its demand-side platform aren’t great, to say the least.

In fairness, they haven’t been for a while.

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After spending years trying to transcend its origins and become an entertainment giant, Riot Games is scaling back its ambitions this year, with a focus on its core gaming products.

Initially, at least, the mindset was encouraged by scale: Riot Games’ user base expanded considerably in 2020, boosted by a COVID-19-fueled rise in worldwide gaming activity, as well as the release of the popular first-person shooter title “Valorant,” Riot’s second major esport after the fan-favorite “League of Legends.”

Brimming with confidence from this growth, Riot’s leaders embarked on a mission to transform it from a gaming company into a Disney-esque culture and entertainment giant, using Riot intellectual properties as a launchpad. But gaming activity returned to earth by the end of 2022, with global gaming revenue shrinking by nearly $10 billion year-over-year, according to Newzoo’s annual report for the year. As a result, these dreams faltered, making it imperative for Riot to refocus on game publishing to achieve its long-term goals as a company.

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