Month: March 2024

Of all the advertising functions that the third-party has been co-opted to perform, keeping track of the content — including the ads — that someone is exposed to online is among the most basic uses. This fundamental use case is the focus of a proposal in Google’s Privacy Sandbox called Shared Storage.

Shared Storage basically serves as a storage locker within people’s browsers that advertisers, publishers and ad tech firms can use to stash information across sites and to act on that information. For example, an advertiser can use Shared Storage to tally the number of times someone was served a specific ad and cycle in a new ad to serve next, as covered in the video below.

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This year’s Super Bowl was unlike any other, generating record-smashing ratings thanks in part to the Taylor Swift effect. 

March Madness has begun, and it’s like none that have come before it because the women’s game is more popular than ever, thanks to Iowa star Caitlin Clark. And superstar Lionel Messi has elevated the international favorite futbol into a major draw for American fans thanks to his joining Major League Soccer’s Inter Miami.

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Amid the early stages of cookie deprecation, media buyers aren’t quite sold yet on the premiums that some publishers are placing on their first-party audience data and contextual targeting solutions.

One publisher who spoke on the condition of anonymity said that they usually charge at least $2 on top of their standard CPMs for their first-party data or contextual targeting capabilities, slightly higher than the $1.50 premium they saw about a year ago. Certain categories, like entertainment and luxury, are fetching an even higher premium, they said. 

But that is a tough sell to make to media buyers. 

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Ibotta, known for helping brands provide cashback deals to consumers, launched a experiential campaign as it prepares to take the company through an IPO.

A new study suggests that sudden jumps in LLMs’ abilities are neither surprising nor unpredictable, but are actually the consequence of how we measure ability in AI.

The US government’s antitrust suit argues that Apple’s sticky ecosystem keeps hold of customers by penalizing those who leave.

“It is critically important that the American people, especially TikTok users, understand the national security issues at stake,” Senators Richard Blumenthal (D-Connecticut) and Marsha Blackburn
(R-Tennessee) say in a letter asking the Director of National Intelligence to declassify information about the app.

Usage-based billing “equitably ensures that consumers who use goods or services the most pay more, without having to raise prices for all consumers across the board,” the lobbying group NCTA argued to
the FCC.