Apple is talking with Baidu execs about the use of its generative AI technology in iPhones and other devices.
The Not-Too-Distant Future Of GAI TV Spots: Read My Test Drive
3DExcite’s Tom Acland demoed the system’s AI-generated spots for Hyundai’s IONIQ 6 to me in real-time. It’s just the beginning.
Goodbye, Outstream: The Digital Video Classification Shakeup
When an advertiser places video content on a publisher’s site, the opportunities are manifold. Do they place the ad between content, next to content or floating next to content? Is it an adhesion unit, or do you scroll past the ad? Does the player loop ads, or does the video ad precede content? Is that […]
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DV360 Accepts The IAB Tech Lab’s New Video Guidelines. How Will That Impact Buyer Demand For Video Ads?
Buyers will soon have far more transparency into video ad inventory sold through Google’s platform. Google confirmed to AdExchanger that DV360, its demand-side platform, has already adopted the IAB Tech Lab’s new video.plcmt field in OpenRTB bid requests. This field is where publishers and SSPs categorize their inventory based on the Tech Lab’s new video […]
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Maybelline’s Mindy Kaling And The ‘Ma’am’ Question
This ad’s concept and writing are fresh and funny, while clearly hitting a nerve. Even women in their 20s and 30s complain about being mistaken for a “ma’am.”
Trump Media Co. Completes SPAC Merger, Stock Begins Trading Downward
Trump is estimated to have nearly 80 million shares of the merged company’s stock, which were trading down nearly 9% to $39.10 per share in late morning trading.
Omnicom’s TCA Wins NA Media AOR For Ferguson Enterprises
The decision, which followed a competitive pitch involving several major holding company agencies, comes as the company looks to expand its media efforts focusing on full-funnel campaigns.
O’Leary’s Plan To Buy TikTok Would Likely Not Include The Algorithms
The plan is to raise $30 to $40 billion just for the brand and its users. O’Leary said if he buys “this asset, the day I switch over, I will turn TikTok China into TikTok U.S.A.,” adding that he also
wants the data sitting on Oracle servers.
wants the data sitting on Oracle servers.
ARF Day 2: Regulation, Privacy, Toxicity And ‘Impressions’
Due to privacy regulations, compliance and loss of data signals, the cost of marketing has risen significantly. Consumer welfare has also been “harmed” via reduced search yield and higher un-targeted
prices.
prices.
COMvergence: WPP’s Wavemaker Is 2023 Media Agency Pitch King
That includes new business and retentions. Excluding retentions Publicis Media’s Spark Foundry was first, followed by OMD and Hearts & Science.