The new consolidated agency boasts an organization of 1,900 people working in 45 offices worldwide.
Reddit Stock Surges on Its First Day of Trading
The home of memestocks is now publicly traded on the New York Stock Exchange as RDDT, in the first major social media IPO in five years.
Reddit Takes ‘Snoo’ Public As Stock Pops At Open
A video conveys what Reddit says are the brand’s four traits: delightfully absurd, genuinely candid, inherently eclectic, confidently ourselves. Snoo is Reddit’s mascot.
The NSA Warns That US Adversaries Free to Mine Private Data May Have an AI Edge
Gilbert Herrera, who leads research at the National Security Agency, says large language models are incredibly useful—and a bit of a headache—for America’s intelligence machine.
Amazon And Monsters Inc.
Creatives take things too far in an Amazon ad showing a monster reacting to the difficulties of streaming platform sign-ins.
The US Sues Apple in an iPhone Antitrust Blockbuster
The Department of Justice lawsuit is the most aggressive legal challenge yet to Apple’s dominant ecosystem.
2024 U.S. Political Ad Spend To Grow 16% Vs. 2020: Analyst
This year, political ad spend is projected to rise 24% (by $2.2 billion) compared to the midterm election in 2022, when it was $9.0 billion. Over-the-air TV will get the biggest share at $4.6 billion
– up 4.6% from 2020.
– up 4.6% from 2020.
Nielsen Begins Measuring Lyft Lift
Specifically, Nielsen will measure both audience estimates and sales lift for the rideshare service’s in-app advertising.
Gas Stations Enter The Metaverse, Sort Of
Consumers will still be pumping gas IRL, but they’ll be able to access metaverse content — and ads — on GSTV’s screens nationwide, thanks to a deal with Super League.