The opening day of the Audience X Science Conference Wednesday offered intriguing insights on leading-edge topics including AI and attention metrics for media and brands.
Perplexity’s Founder Was Inspired by Sundar Pichai. Now They’re Competing to Reinvent Search
Aravind Srinivas grew up in the same city as Google’s CEO and developed an obsession with the company long before launching his own AI search startup.
BMW’s Vision Neue Klasse X Has a Car-Wide Screen and a ‘Joy’ Brain
The German automaker exposes what the next generation of BMW EVs will look like inside and out—including better batteries, a fancy new central computer, and a massive new windscreen display.
Follow The Money: Why Retail Media Is Part Of A Greater CapEx Revolution
Hey Readers, Welcome back to AdExchanger’s Commerce Media newsletter. This week, we’re looking at retail media but from a different point of view: the Wall Street perspective. Programmatic and the real nuances of data-driven marketing are not necessarily important for the CEOs and CFOs of big retailers to know. Although the word “advertising” has crept […]
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How Disney Juggles Direct Supply Paths Without Disintermediating SSPs
Disney just took the next step on its journey to automate as much of its ad sales as possible by the end of this year. To help reach that goal, Disney announced DRAX Direct, an expansion of its real-time ad exchange. DRAX Direct, unveiled on Wednesday, gives advertisers a direct path to Disney+ and Hulu […]
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News Media Has To Save Itself Rather Than Seek Charity From Advertisers
It’s never been more necessary to make journalism self-sustainable and save news media from economic collapse. But it feels like advertisers often frame supporting the news as a charitable endeavor, rather than something that will positively impact their business. If advertisers feel like they need to go out of their way to support journalism, that […]
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Will The Pretender PMaxes Play Out?; Google Fined For Nonconsensual Web Scrapes
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Maxed Out Can the real PMax please stand up? When Google created Performance Max, it was the first Google product to span all Google Ads inventory through one campaign by default and also use proprietary Google data for targeting and optimization. Meta’s version […]
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How media buyers view the retail media landscape — from Amazon to Walmart to Wawa
Today’s retail media network landscape could be compared to the California gold rush of the 1800s. Google’s third-party cookie is finally crumbling, making gold out of the alternative first-party data as retailers chase audience insights.
The promise of wealth, or in this case, ad dollars, has the marketplace heating up with scads of retailers, from first-movers like Amazon to newcomers like Wawa convenience store — even to the unsuspected like Cars.com automotive company.
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Why Amazon is bringing Twitch’s most lucrative parts deeper into the Amazon Ads fold
A decade after acquiring Twitch for $1 billion, Amazon is looking to bring the livestreaming platform deeper into the fold — or parts of it, anyway.
At the moment, Amazon appears to be picking apart Twitch, with an eye toward potentially transplanting its most lucrative assets elsewhere in the company. The process has left some observers wondering what the value of the actual Twitch brand might be for Amazon in 2024.
Finding the value
When Amazon acquired Twitch in August 2014, the livestreaming platform largely justified its billion-dollar price tag for three reasons: its role as the central hub for the online gaming and streaming community, its uniquely powerful livestreaming infrastructure, and its ability to serve advertisements to gamers at scale. (Twitch representatives declined to comment on this story.)
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From GTC and GDC to Shoptalk: Major industry events put AI on center stage
From microchips to gaming to e-commerce, three previously disparate worlds all share a similar thread this week: the ever-promising allure of artificial intelligence.
It’s no surprise AI is a major focus at three major conferences taking place this week: Nvidia’s GTC (“GPU Technology Conference”), GDC (“Game Developers Conference”) and the retail-focused Shoptalk. In both Silicon Valley and Las Vegas, countless companies are using the annual events to promote new products and services while riding the current wave of hype. But will more computing and more data lead to more opportunities, or just more noise? As Nvidia heralds the next era of computing, others hope to tap into new ways of using AI for retail, search, marketing and the omniverse.
“We’ve increased computation by 1,000 times in eight years,” Nvidia CEO Jensen Huang said on Monday during his GTC keynote. “Remember back in the good old days of Moore’s Law, it was 10 times every 5 years, [and] 100 times every 10 years at the middle and the heyday of the PC revolution…The rate at which we’re advancing computing is insane and it’s still not fast enough.”
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