Month: March 2024

Reddit finally went public on Wednesday and achieved its long-awaited IPO, but its advertising game hasn’t exactly shifted into high gear. It’s still seen as this quirky niche platform to most people including advertisers, but that’s OK — or at least it should be. 

Advertisers aren’t exactly turning up their noses at the idea. To them, having a niche platform with broad appeal sounds like a pretty neat addition to the roster of scaled platforms they already buy from. Even so, based on conversations Digiday has had with numerous advertisers over the past 18 months, it’s clear they still have a lot to wrap their heads around when it comes to Reddit.

For starters, there’s targeting; it’s not done on the same behavioral data other platforms use. Instead, advertisers use contextual and interest-based signals that come from the users within its communities.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.

In this week’s Digiday+ Research Briefing, we examine how a U.S. ban on TikTok could cause agency investments to move to other platforms, how publishers are focused on direct-sold ads this year and how the ANA is instituting a “programmatic benchmarking report,” as seen in recent data from Digiday+ Research.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

DPS preview

Another Digiday Publishing Summit is upon us, but before hundreds of media leaders ascend the snow-capped mountains to Vail, Co., we caught up with a few of the speakers from Axios, Hearst, Semafor, The New York Times and many more, to learn what was on their minds as Q1 comes to a close.  

To no one’s surprise, audience engagement, advertising and generative AI were three standout topics, which will all be discussed at length between March 25-27 during fireside chats before attendees hit the slopes. 

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

Meta’s Threads is inching closer to compatibility with the fediverse, an interconnected social platform ecosystem based on an open protocol called ActivityPub.

Under the deal, ABC will get the national championship game starting in 2026, the first year of the new contract. In the previous 10 years of its current deal, ESPN aired the championship game.

The expanded deal with VideoAmp will offer audience-based cross-platform planning and measurement, focusing on the overlap of viewing usage of linear and streaming audiences. NBCU is expanding another
measurement deal with EDO for “greater mid-funnel engagement metrics connected to cross-platform outcomes.” Both “One Platform” efforts link together outcome-based metrics.

He joins from Deloitte Digital where he led digital transformation and customer-focused initiatives, guiding operational and technology teams across CRM, product development, process excellence and
go-to-market strategies.

Fortnite users can now design and create their own templates and Lego-branded elements to build their own games inside the popular metaverse gaming platform.

Rep. Cathy McMorris Rodgers hailed the bill as a step toward a broader privacy law.

NBCUniversal is making its annual case for bigger streaming ad budgets at One24, NBCU’s annual ad tech and data dog and pony show, which took place in New York City this week.

The post NBCU’s Pre-Upfronts Pitch Highlights Sports, Data And Measurement appeared first on AdExchanger.