Month: March 2024

Google Ad Lead Vidhya Srinivasan provides insights about the future of advertising as advertisers and publishers wonder how Google will add advertising units to AI-supported products.

This content is password protected. To view it please enter your password below:

Password:

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

OpenAI claimed it’s “impossible” to build good AI models without using copyrighted data. An “ethically created” large language model and a giant AI dataset of public domain text suggest otherwise.

Dierbergs Markets, a regional grocery chain in the St. Louis area, was founded 170 years ago as a ride-up general store – as in, ride up on your horse. These days, customers mostly get there by car, of course. But that’s not the only change Dierbergs has experienced. There’s electricity now – oh, and the […]

The post How A Regional Grocer Is Taking Advantage Of The Retail Media Revolution appeared first on AdExchanger.

The Stagwell unit will handle all media and creative for the Brazilian restaurant chain.

“PMG’s data-driven approach and track record of success with digitally native brands makes them the right media partner to expand our reach,” notes Solo Brands Chief Growth Officer Michael McGoohan.

“Sports still has legs across younger demographics,” according to Michael Nathanson, media analyst for MoffettNathanson Research.

The deal, which utilizes Cedara’s carbon analytics, ultimately will provide a “carbon CPM” pricing model for out-of-home media buys.

“Shame, Blame and the Weight Loss Revolution” gave drug companies a ton of free airtime.