Less BS, More Facts, Some Opinions
Comscore announced that it secured Media Rating Council accreditation for both national and local TV ratings – just in time for this year’s upfront negotiations.
The post Comscore Touts MRC Accreditation That Could Outshine Nielsen’s appeared first on AdExchanger.
A hilarious Chilean TV ad campaign from 21 years ago might be a harbinger of CTV advertisements to come. The purposely tongue-in-cheek campaign, which recently went viral – the internet is a strange thing – was created in 2003 by Chilean broadcaster Canal 13 and OMD Chile for Cerveza Cristal beer. The ads appear as if […]
The post The Viral Cerveza Cristal Ads Were Funny – But They’re Also A Cautionary Tale For CTV Advertising Ambitions appeared first on AdExchanger.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Mo’ CMO! The past five years (or even more) have seen a general dwindling of the traditional CMO role. But these changes, surprisingly, can actually be a good thing for the marketing org. Take the recent news that Starbucks dropped its global […]
The post The End Of The CMO Is Good For Marketers; For AIs, Sharing Is Caring appeared first on AdExchanger.
This week’s Future of TV Briefing looks at ad buyers’ and sellers’ early expectations for this year’s upfront market.
The TV and streaming advertising upfront marketplace doesn’t kick off in earnest for another couple months. And, while plenty could change between now and then, ad buyers and sellers are already getting the sense that this year’s upfront will feel somewhat slow and a bit muted — which may not be so bad given the recent softness of the TV ad market.
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LinkedIn is having a moment, drawing interest from bespoke agencies and creators alike. However, this transformation has been quietly unfolding over the years, establishing LinkedIn as a haven for content creators.
The momentum gained traction in 2020 when the global pandemic accelerated the shift toward remote working and digital connections virtually overnight.
With physical conferences and events canceled worldwide, professionals turned to LinkedIn and other social channels to stay relevant, build connections and innovate new ways to grow their audiences.
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In 2021, the House of Mouse stated its ambition to generate more than 50% of its revenue through programmatic sales by the close of 2024 with the debut of the Disney Real-Time Ad Exchange (DRAX).
The entertainment giant is on course to exceed its earlier-stated goal and now hopes to generate 75% of ad revenues through programmatic; a key tactic in this strategy is the launch of DRAX Direct, an initiative that will see it integrate directly with demand-side platforms.
Google’s DV 360 and The Trade Desk are DRAX Direct’s launch partners, a development the entertainment giant is characterizing as a “landmark agreement.” This development will unify access to streaming inventory across Hulu and Disney+ for advertisers of all sizes and represents a notable footnote in the annals of supply path optimization.
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As Nvidia’s GPU Technology Conference (GTC) kicked off this week in San Jose, Calif., a few holding company agencies attended and spoke to get a sense of how much computing and artificial intelligence will grow in the next few years — and what that could mean for the advertising industry.
With AI’s rapid development recently headlining many trade shows and tech conferences like GTC and CES, agencies are increasing their presence on the ground not only to showcase their client projects but also to work more closely with tech providers, like Nvidia, to create proprietary software and AI tools.
As one of the two agencies agencies at GTC this year, this was Media.Monks’ first time at GTC (and Nvidia’s first in-person conference since the pandemic) and co-founder Wesley ter Haar said it will remain “definitely on the calendar moving forward.” In reflecting on Nvidia president Jensen Huang’s keynote on Monday, ter Haar said he believes next-gen computation and AI will advance faster than expected as graphics processing units get better.
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As U.K.-based publishers look towards the U.S. advertising market, U.S.-based Fortune is turning its attention in the opposite direction.
Eyeing an opportunity to extend its Fortune 500 lists and events franchises – as well as its magazine – to an audience of business executives and advertisers in Europe, the business publication is ready to plant deeper roots on the continent with Fortune Europe.
In addition to three new executive hires and a promotion to the Europe leadership team, the company, which is owned by Thai businessman Chatchaval Jiaravanon, is rolling out new content specifically covering the region; increasing its print circulation with unique covers to London, Paris, Zurich and Milan; and is adding more lists and event franchises.
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