From water-testing polluted rivers to measuring radiation levels, ordinary people are taking environmental research into their own hands.
A Crypto Company Thinks It Can Help Fight Climate Change
Toucan is leveraging blockchain to reinvent the carbon credit market. But thorny questions abound.
How to Stay Cool Without Warming the Planet
The race is on to create climate-friendly air-con technology.
The World Needs to Crack Battery Recycling, Fast
The shift to electric vehicles is exciting, but it will leave us with thousands of tonnes of spent batteries.
Court Urged To Reject Laura Loomer Bid To Revive Claims Over Account Bans
Meta Platforms, X and Procter & Gamble this week asked a federal appellate court to reject right-wing activist Laura Loomer’s attempt to revive a racketeering lawsuit over her ban from social media
platforms.
platforms.
Roblox Updates Creator Fund To Include More Game Makers, Build Content
Roblox is updating its $35 million Creator Fund to include more game-makers including developer studios, users and brands — to build content that expands beyond kids’ gaming.
Apple’s MM1 AI Model Shows a Sleeping Giant Is Waking Up
A research paper quietly released by Apple describes an AI model called MM1 that can answer questions and analyze images. It’s the biggest sign yet that Apple is developing generative AI capabilities.
Digitas, Wpromote, Known and Critical Mass are 2024 Digiday Media Buying and Planning Awards finalists
The Digiday Media Buying and Planning Awards recognize the most successful companies, campaigns and technologies in the modern media landscape. This year’s finalists focused on data-driven decision-making, innovation and technology, client collaboration and partnerships, and — perhaps most importantly — adaptability and agility.
A standout for one of several new categories this year — Best Agency Partner — is Digitas. Digitas and CVS combined forces into one total search team and crafted a bespoke search trends tool, leveraging machine learning to drive insights and stay ahead of changing consumer behaviors. The results were impressive, from the highest marketing mix modeling ROAS of any CVS marketing channel to 40 million store visits and a 20% surge in website traffic. This partnership underscores a commitment to delivering efficient, forward-thinking strategies that provide CVS competitive advantages in the healthcare industry.
Wpromote emerged as a Best Use of Data finalist for its collaboration with Intuit QuickBooks. The company demonstrated a meticulous approach to optimizing non-brand paid search. By establishing a comprehensive geo test and data analysis, Wpromote proved the incremental value of non-brand spend, leading to strategic budget reallocation and impressive results. Notably, non-brand conversions surged by 33%, revenue increased by 77% and ROAS improved by 2%. This innovative, data-driven strategy enhanced paid search campaigns and transformed QuickBooks’ overall digital marketing approach, showcasing the power of precise data utilization in driving sustainable business growth.
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Digitas, Wpromote, Known, Critical Mass and Juice Media are 2024 Digiday Media Buying and Planning Awards finalists
The Digiday Media Buying and Planning Awards recognize the most successful companies, campaigns and technologies in the modern media landscape. This year’s finalists focused on data-driven decision-making, innovation and technology, client collaboration and partnerships, and — perhaps most importantly — adaptability and agility.
A standout for one of several new categories this year — Best Agency Partner — is Digitas. Digitas and CVS combined forces into one total search team and crafted a bespoke search trends tool, leveraging machine learning to drive insights and stay ahead of changing consumer behaviors. The results were impressive, from the highest marketing mix modeling ROAS of any CVS marketing channel to 40 million store visits and a 20% surge in website traffic. This partnership underscores a commitment to delivering efficient, forward-thinking strategies that provide CVS competitive advantages in the healthcare industry.
Wpromote emerged as a Best Use of Data finalist for its collaboration with Intuit QuickBooks. The company demonstrated a meticulous approach to optimizing non-brand paid search. By establishing a comprehensive geo test and data analysis, Wpromote proved the incremental value of non-brand spend, leading to strategic budget reallocation and impressive results. Notably, non-brand conversions surged by 33%, revenue increased by 77% and ROAS improved by 2%. This innovative, data-driven strategy enhanced paid search campaigns and transformed QuickBooks’ overall digital marketing approach, showcasing the power of precise data utilization in driving sustainable business growth.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Instagram Launches ‘Ads with Promo Codes’
Instagram has launched a new “Ads with Promo Codes” option for all brands using Meta’s photo-sharing platform across the globe, intended to provide marketers with a more visible way to highlight
promotions and automatically apply them for interested consumers.
promotions and automatically apply them for interested consumers.