Month: March 2024

Suleyman will oversee projects including integration of AI Copilot into Windows and adding conversational features into the Bing search engine. Karen Simonyan will join Suleyman to create the new
business unit called Microsoft AI, focused on advancing Copilot and other consumer AI products and research.

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TacticAI, a soccer AI model created by Google DeepMind, makes predictions about where corners will go, and suggests tweaks to make goals more—or less—likely.

Text messages from your friends are personal, so why shouldn’t SMS campaigns be the same? On Tuesday, AI marketing and messaging platform Attentive announced products that allow brands to personalize text messages by applying a mix of machine learning and generative AI to their first-party data. Attentive also has an existing solution to create email […]

The post AI Startup Attentive Is Making SMS Marketing More Personal appeared first on AdExchanger.

Programmatic DOOH is now available across the entirety of New York’s mass-transit system. OUTFRONT and the Metropolitan Transit Authority (MTA) announced Tuesday that 3,800 digital out-of-home (DOOH) screens across the MTA’s network are now enabled for programmatic open auction. These screens are installed on train platforms in 484 stations throughout the New York City subway, […]

The post New York’s MTA Enables Programmatic Across Its Entire DOOH Network appeared first on AdExchanger.

It’s a false narrative that personalization and privacy can’t coexist. Businesses will always need to find a compromise between privacy and utility, but it’s more than possible to strike a healthy balance, says Graham Mudd, president and chief product officer at privacy startup Anonym, on this week’s episode of AdExchanger Talks. The challenge is figuring […]

The post The Privacy-Utility Trade-Off appeared first on AdExchanger.

YouTube now requires a label for some generative AI content. Animations made for kids are exempt.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Startups In Slowdowns Sensor Tower, a mobile marketing analytics and benchmarking company, has acquired its direct rival, Data.ai. Some may recall Data.ai by its former name, App Annie. Both Data.ai and Sensor Tower track app downloads and engagement rates, which make them oft-cited […]

The post Sensor Tower Acquires Data.ai; Can Minute Media Salvage Sports Illustrated? appeared first on AdExchanger.

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Coming off of SXSW where Vox Media hosted the conference’s three-day-long podcast stage, the company’s recently appointed CRO Geoff Schiller is going all-in on these types of in-person selling opportunities to generate ad deals for the publisher’s portfolio of digital and audio assets. 

Centering the Vox Media sales pitch on talent, franchises and tent poles, Schiller said on a recent episode of the Digiday Podcast that this is the formula he and his sales team are following to differentiate the digital media company in the market. It’s a similar play to other publishers that are focusing on “going niche” versus competing for scale plays against platforms this year.

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