Month: March 2024

As marketers continue preparations for Google to finally sunset the third-party cookie altogether in Chrome, first-party data becomes that much more important. While major marketers have been testing alternatives, they’ve also been bolstering their first-party data strategies.

That makes the pitch for retailers, who are in an arms race of sorts with retailers beefing up capabilities to shore up as many advertisers — both endemic and non-endemic — as possible to spend on their retail media networks, even more palatable. Marketers who weren’t as keen to spend on retail media networks are being won over by retail media networks’ first-party data pitch. While Amazon is an obvious leader when it comes to retail media, the behemoth isn’t the only one recognizing the opportunity now.

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For challenger holding company Stagwell, 2023 was not the greatest year — although it was far from the only holdco to have a not-great year. Net revenue was down 3.4% for the year to $2.1 billion, while organic revenue was down 5.9% with weakness in the U.S.

On the brighter side, Assembly, one of Stagwell’s biggest media agencies, helped lead the media unit to 4.5% growth for the year. But that’s not enough for either Mark Penn, Stagwell’s CEO, or Rick Acampora, the global CEO of Assembly.

That’s why Assembly is aligning some of its global structure to better fit its North American organizational structure, according to Acampora. It’s appointing a global chief client officer in Andrea Timmerman, and a global chief product officer in Tim Lippa. Under Timmerman, Kim Davis was made evp and managing partner, and charged with overseeing multi-region relationships for global clients.

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Google’s controversial cookie replacement is now in its most critical test phase yet.

Ad execs are diving into three major areas of the Privacy Sandbox without tweaking a thing. It’s all about tracking outcomes for them. Adform will be at it for six weeks, while Criteo and Magnite will extend testing for an additional two. These tests kicked off last week. 

Meanwhile, other ad tech firms, preferring anonymity, told Digiday their own evaluations are slated to start next month. They’re doing this because it’s all part of playing by the U.K.’s Competitions and Markets Authority and Google’s rulebook on sandbox testing.

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Liz Reid will become head of Search at Google and Cheenu Venkatachary will lead Google Search quality and ranking teams. Pandu Nayak will step down as VP of search to lead search quality and ranking,

Early adopter Lowe’s will launch its first offsite retail media offering on Google Search and Shopping inventory, using a managed service model.

The campaign, which aims to show us new ways to recycle old pasta boxes, sounds like something dreamed up by Martha Stewart on too much weed.

El próximo 20 de junio rueda el balón en las canchas estadounidenses donde una vez mas los fanáticos de la Copa América dirán presente, es el regreso del torneo al país, después de su paso en el centenario en 2016.
La CONMEBOL, el organismo a cargo de la competición, le encargó la tarea de la campaña publicitaria en todo el continente a la agencia creativa Findasense Americas, que según su CEO Esteban Pineda, trabaja de la mano con el equipo de marketing y los stakeholders principales, para comprender las preferencias de consumo de los hispanohablantes en los diferentes mercados.

“Nuestra estrategia se centra en personalizar los mensajes para cada audiencia, destacando la relevancia cultural y emocional del fútbol en América Latina, mientras que en Estados Unidos, buscamos aprovechar la creciente pasión y familiaridad con el deporte. Esto nos permite conectar de manera más efectiva” comenta Pineda a Digiday explicando los detalles de la campaña FEEL THE GREATNESS, que apuesta por “conectar con la audiencia estadounidense destacando la extraordinaria calidad y el talento de los jugadores que participarán en el torneo”. Una competencia donde veremos algunos de los mejores jugadores del mundo, incluido Leo Messi.

Claudia Cortázar, Gerente de Marketing de CONMEBOL y Cristina Benítez, Gerente de Comunicación Digital de la marca hablaron con Digiday sobre los desafíos que presenta para la Confederación Sudamericana de Fútbol el llevar el torneo de la Copa América a Estados Unidos y como planean establecer un branding que establezca un vínculo cultural efectivo con esta diversificada audiencia.

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The FTC “has a long history of upholding its own claims,” Meta argues to the D.C. Circuit Court of Appeals in a request for emergency intervention.

To enforce transparency around what users see, YouTube is now requiring creators to publicly disclose when they upload synthetic content, including generative AI, that they have altered or created
to be realistic in any way.