Month: March 2024

LinkedIn is looking to provide its users with simple, puzzle-based experiences similar to the wildly popular ‘New York Times’ games like Wordle, Spelling Bee and Connections.

A soccer AI model created by Google DeepMind makes predictions about where corners will go, and suggests tweaks to make goals more or less likely.

Billboards connect addicts to recordings “to get advice on how to quit [a specific] pill from someone who did.”

Apple could expand its search agreement with Google by building the company’s Gemini AI model into the iPhone to run some features. Google built several versions of Gemini. One runs on mobile
devices.

In a first, Reset Digital has agreed to provide its proprietary neuro-programmatic data to another ad tech partner: relatively new, but well-capitalized audience aggregator Collective Audiences.

TV advertising still has a strong effect on consumers. But the “usage scenario” – when those ads are consumed – has a greater impact on whether they really work optimally.

Oprah Winfrey will host “An Oprah Special: Shame, Blame and the Weight Loss Revolution” from 8-9 p.m. Eastern on Monday.

Since the generative AI boom began, advertising holding companies and independent agencies have raced to develop their own platforms. Now, another agency has entered the race with its own AI platform focused on media-buying, sales, strategy and other operations.

Stagwell Inc.-owned Gale has a new platform called Alchemy.AI, evolved from the media agency’s previous Alchemy platform that also had its own internally built machine learning models. While numerous agencies have debuted new generative AI offerings built with large language models (LLMs), Gale founder and CEO Brad Simms said the agency wanted to make sure it had all the right safeguards in place. For example, he said Alchemy.AI was developed to be ISO-compliant and also adhere to strict data standards in Europe and California. 

“It’s one of the reasons why some might say we were late to the AI conversation,” said Simms, who founded Gale in 2014. “But I would say we were cautious to ensure the safeguards existed that allowed us to operationalize it in the way our clients would expect. I’m not so sure if we were sitting here a year ago that either of us would have been confident in the enterprise security of those LLMs.”

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Those sounds you hear when you’re alone in a Huddle aren’t canned. They’re uncanny.