Month: March 2024

WIRED reviewed edits made by Reddit to its IPO filings over the years ahead of its stock market debut this week. Here are seven big takeaways.

Still the stuff of concepts and flights of fancy in the West, automakers on the other side of the world are putting copters in their cars.

Many marketers have spent the past year and a half gaining firsthand experience with generative AI tools and establishing their own best practices to manage the risks. Now, regulation is coming for AI. Last week, the European Parliament approved the Artificial Intelligence (AI) Act. Five years in the making, the AI Act – the world’s […]

The post Europe’s AI Act Nudges Advertisers Toward Responsible Generative AI Use appeared first on AdExchanger.

Cookie loss is happening, even if it doesn’t feel imminent, and there’s no point in procrastinating, according to Sisi Zhang, chief data and analytics officer at Publicis-owned Razorfish.

The post Razorfish’s Chief Data Officer On How Agencies Can Cope With Signal Loss appeared first on AdExchanger.

Google AdX will update its video policy on April 1 – April Fool’s Day – to reflect new industry standard definitions for in-stream and outstream video. Some publishers and video ad platforms are wondering whether the joke is on them. A large chunk of previously premium inventory – as in inventory that sellers previously sold as “premium” […]

The post Google’s Adoption Of New In-Stream/Outstream Standards Could Spell Disaster For Some Online Video Platforms appeared first on AdExchanger.

Retail media is all the rage. But while industry dialogue around this market focuses on innovation (e.g., CTV/programmatic applications for retail data, measurement standardization), there is little talk about the high concentration of the market in national retailer platforms. Continued low concentration in the mid- and long-tail retailer segments could pose an existential threat to […]

The post Advertising Could Gobble Up The Grocery Business appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pairing Performance Google snagged its first major CTV publisher for PAIR last week when NBCUniversal announced that it’s integrating with the solution through DV360, Broadcasting+Cable reports. For the uninitiated, PAIR stands for Publisher Advertiser Identity Reconciliation, and it’s Google’s protocol for securely matching […]

The post NBCU And Google PAIR Up; Why Can’t Madison Avenue And Hollywood Get Along? appeared first on AdExchanger.

Forget Google for a sec. Amazon could emerge as an unexpected beneficiary from the end of third-party cookies in the Chrome browser.

Once those cookies disappear, Amazon will stand as one of the few and largest platforms where marketers can precisely target and measure their advertising.

It’s a compelling narrative for a media seller, especially one aiming to expand its ads business to boost its overall bottom line. And Amazon is not holding back in exploring this opportunity.

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The U.S. House of Representatives last week passed a bill, sending it to the Senate that would force social platform owner, China-based ByteDance to sell — or face a ban in the U.S. Although influencer agencies expect to see delays and pushback to a potential ban, they believe there could be other long-term consequences for social advertising.

“If you’ve been reliant on one platform, perhaps that’s what you’re solely known for, you’ll need to reinvent yourself and get out of the pigeonhole of being a TikTok influencer agency,” said James Hacking, founder of influencer agency Socially Powerful. “It will encourage global and small agencies to put their eggs in many baskets, both market and platform-wise.”

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“Cheap” and “reach” are typically favored terms among advertisers. But taken together, they spell the next potential target for the digital ad industry to weed out.

“Cheap reach” refers to a subset of digital ad inventory that may be often overlooked — literally — and may be a necessary new taxonomy to prevent legitimate publishers from getting caught up in the crackdown on made-for-advertising sites. In the video below, Digiday media editor Kayleigh Barber helps to break down what cheap reach is, why this inventory category was created and why advertisers are not yet scrambling to excise it from their ad buys.

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