Month: March 2024

Ad tech faces some existential threats as the foundational tools used to mix and match audiences face extinction.

However, having conquered the desktop and mobile internet, some ad tech companies are simultaneously finding new lifeblood in the guise of connected TV advertising, a sector of the ad industry that’s tipped to grow 22.4% this year, topping $30 billion in spend, according to eMarketer.

Attendees at last week’s CTV Connect conference, hosted in New York City, debated some of the burning issues of the day, primarily how best to leapfrog the teething problems that ad tech experienced on desktop and mobile.

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LGBTQ+ publisher Q.Digital has acquired Outsports from Vox Media. The deal was an all-stock equity transaction in which the co-founders of Outsports, which covers LGBTQ-related issues and athletes in sports, will get equity in Q.Digital.

The non-cash transaction means Q.Digital effectively takes over Outsports’ cost of operations and revenue from Vox Media, keeping the team intact. All seven people on the Outsports team have moved to Q.Digital as part of the “acqui-hire” deal, including co-founders Jim Buzinski and Cyd Zeigler and five contributors, said Scott Gatz, CEO of Q.Digital. Outsports officially migrated to Q.Digital on March 4, Buzinski said.

Vox Media acquired 24-year-old Outsports in 2011, and it was the only LGBTQ publication at the company, Buzinski said. When Gatz heard that Vox Media was looking at ways to scale back its portfolio at the end of last year and that the Outsports team was at risk of shuttering, Q.Digital swooped in, he told Digiday.

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Advertisers are dancing around the idea of yanking their cash out of the TikTok maelstrom. 

In fact, some are gearing up to take that exact step. 

The looming threat of a bill that could foist new ownership onto the app or potentially ban it in the U.S. has thrown them into a frenzy. They’re urgently trying to anticipate and mitigate any potential geopolitical fallout that such an event could trigger.

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The old broadband standard of 25 Mbps wasn’t cutting it anymore.

Microsoft is reportedly once again using pop-up ads in Google’s browser to prompt users to switch their default search engine to Bing.

The platform says it stands to make more than $200 million in coming years from Google and other companies that want user comments to feed AI projects. Regulators have questions.

The series is supposed to reveal that your character is more important than superficial looks in finding a mate. Except “Love is Blind” turns out to be hugely looks-ist.

Meta is shutting down CrowdTangle, a data insights tool often used by academics, researchers and journalists to track conspiracy theories and viral content on Facebook and Instagram. CrowdTangle CEO
Brandon Silverman criticized Meta’s decision on Thursday, writing in a blog post that shutting down the tool so close to the U.S. Presidential election was “incredibly irresponsible,” adding that he
hopes the tool’s legacy will “inspire a permanent set of regulations that make real-time access to public data a legal requirement and an ongoing part of how we manage the internet responsibly &
collaboratively.”