Month: March 2024

This Playbook, sponsored by Klaviyo, explores how e-commerce brands are auditing and refining their tech stacks as part of the pursuit of personalized, omnichannel customer experiences.

---

As e-commerce brands work to provide the level of personalization that consumers expect, many are realizing that their existing martech stacks need to catch up. Data silos across a fragmented landscape of martech tools and customer touchpoints create disjointed and less personalized experiences for shoppers. And that impacts revenue.

E-commerce brands need seamless data integration to support omnichannel marketing efforts. In 2024, step one for accomplishing this goal (no matter how long the team has been pursuing it) is auditing and refining the martech stack. The mission is to optimize their tech to create increasingly personalized customer experiences and drive growth.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Despite recent warnings that generative AI is overhyped, new data from Pew Research Center shows a rapid increase in the number of people who have used ChatGPT at work.

Two new books offer radically different approaches to how people should think about smartphones and social media.

US TV ad inventory – including streaming – is eroding. Which means streaming platforms are tasked with pulling off the very difficult feat of appeasing viewers while also growing ad revenue enough to placate Wall Street.

The post How Streamers Are Fighting The Plight Of Shrinking TV Ad Inventory appeared first on AdExchanger.

Digital media company Nubai Ventures is taking ad platform Outbrain to court. Nubai claims Outbrain knowingly sent a high degree of bot traffic to its site because Nubai didn’t pay a premium for sponsored link placements on high-performing sites. That premium, by the way, allegedly amounts to just around five cents per click. Sure, it’s […]

The post Bot Or Not? appeared first on AdExchanger.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

The post Comic: A Real Fixer-Upper appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. MR-Seize The Opportunity, More Like Criteo is now MRC accredited for display impressions and click-based metrics for on-site and in-app retail media placements. The MRC review also included Criteo’s methods for detecting general invalid traffic. Brian Gleason, Criteo’s CRO, says in the release […]

The post Criteo Picks Up MRC Creds For Retail Media; Google Makes Campaign Reports (Slightly) Less Confusing appeared first on AdExchanger.

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.

We’ve established that brands and retailers are taking more of a wait-and-see approach to TikTok as the short-form video app faces a potential ban in the U.S. (among other issues). Agencies, on the other hand, aren’t convinced.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

Cutting-edge technological innovation more and more can be the terrain of smaller media or full-service agencies looking to expand their offerings, rather than solely for those that can afford it.

Independent experiential agency Coffee ‘n Clothes, or CNC Agency, recently launched an innovation division on artificial intelligence, augmented reality and other immersive content to combine creative and tech strategies with new types of physical offerings. As a full-service agency that started as an Instagram hashtag in 2014, CNC believes it brings something different to the table with experiential and digital marketing.

It’s just another iteration of the efforts by both holding company shops as well as influencer agencies to differentiate their AI and emerging technology specialties through new offerings and acquisitions or partnerships. With the CNC Innovation Lab formed in January, the agency hoped to explore AI capabilities and develop new forms of physical-first experiences and marketing strategies — “specifically on pushing technological boundaries,” said Ryan Glick, CNC Agency’s founder.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.