Month: March 2024

Microsoft is making investments in infrastructure to dominate the areas of AI and cloud services and increase its presence in advertising.

One day after the House of Representatives passed a bill that could result in a U.S. ban of TikTok, former Treasury Secretary Steven Mnuchin announced he is assembling a group of investors to buy the
ByteDance-owned company.

Startups and tech giants are trying to move from chatbots that offer help via text, to AI agents that can get stuff done. Recent demos include an AI coder called Devin and agents that play videogames.

Suzanna Stevens, brand sales director, Adstra

CPG and retail marketers have reached an inflection point where they realize the future is not just about collecting data. Instead, success requires wielding first-party data strategically in four pivotal ways: advanced loyalty programs, personalized content, retail media solutions and data monetization. These levers, when synchronized, elevate customer engagement and unlock untapped revenue streams with suppliers. 

Loyalty programs and personalized content aren’t mere trends but essential pathways to deeper engagement and data enrichment for both retailers and CPGs. The days of relying on intermediaries are waning as CPGs opt for in-house identity building to reclaim control and capitalize fully on transformative strategies to harness their owned first-party data. 

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Why are there so many loss-leading streaming services? Blame it on Bob Iger. “It was Bob Iger’s fault, and I mean that in the nicest way,” said LightShed Partners Co-Founder Rich Greenfield, speaking at CTV Connect in New York City on Wednesday. “He was so darn successful on Day One,” Greenfield said. Disney launched ad-free […]

The post Rich Greenfield Has A Message For Streaming Platforms: Spend Way More Time Thinking About Time Spent appeared first on AdExchanger.

The Sandy Hook, CT-based media shop has been named the planning, buying and analytics agency for big and tall men’s apparel retailer Destination XL Group.

A surprisingly fast ruling at the end of a six-week trial in the UK High Court ends Craig Wright’s campaign to be recognized as the inventor of Bitcoin.

The image of two women in a room talking is not real. OpenAI CTO Mira Murati explains the rollout plans for the text-to-video AI platform.

This week, TikTok released a feature that allows creators to track trending search terms on the platform, as well as data from an Oxford Economic study that measures the impact generated by U.S.
small- and mid-size businesses in the U.S. on the platform.