Month: March 2024

If there is one term dominating the headlines right now, it’s AI. With the promise to transform the world as we know it, advertisers need to understand how consumers perceive the use of AI and what drives their sentiment. To that end, Yahoo and Publicis Media commissioned Ebco to conduct an in-depth, multi-method study, “Trust […]

The post How Advertisers Can Unlock The Promise Of AI With Transparency appeared first on AdExchanger.

The European AI Office and the UK government are trying to hire experts to study and regulate the AI boom—but are offering salaries far short of industry compensation.

Over the past few weeks, thousands of Google and Meta advertisers have seen refunds trickling back into their accounts. Why? Well, it’s hard to know for sure, because both companies have a habit of obfuscating the reasons behind campaign refunds. Meanwhile, campaign misappropriation issues seem to be cropping up more frequently on both platforms and […]

The post There’s A Lot Wrong With Google And Meta’s Non-Transparent ‘Refund’ Practices appeared first on AdExchanger.

When thousands of subreddits went dark in protest, it exposed the tension at the core of Reddit. Is the web’s most reliably human forum a gold mine for investors, or an old-fashioned dumpster fire?

MFA is the ad industry’s latest obsession – and bugbear. But the acronym may stand for something other than “made for advertising” soon. The phrase “made for advertising” is practically meaningless on the open web, where nearly every publisher monetizes with ads. Meanwhile, there are still no universally agreed-upon criteria for classifying whether a site […]

The post MFA: The A Is For Arbitrage … And Adalytics appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Beware Of Biddable When programmatic meets TV carriage rights, the result can be pretty messy. One reason is because programmers, streaming apps and distributors all have sales rights for the same inventory, and so advertisers end up bidding against themselves in supply paths […]

The post The Complexity Of Carriage Rights; Snap’s Scale Problem appeared first on AdExchanger.

From Supreme Court litigation to federal legislation, a nearly 30-year-old law is increasingly in the spotlight: Section 230.

Passed by Congress in 1996 as part of the Communications Decency Act (CDA), the law has been a linchpin for protecting online platforms from legal challenges. While the CDA aimed to prevent minors from accessing explicit content, Section 230 created a framework for protecting companies like Google and Facebook from being sued over what people post.

Amid growing concern about user-generated content, Section 230 has found itself increasingly under a microscope. In recent years, U.S. lawmakers on both sides of the aisle have introduced legislation to amend Section 230 to curb misinformation and other harmful content, including generative AI. And just last month, the U.S. Supreme Court heard oral arguments about whether Florida and Texas should be allowed to limit how tech companies moderate user-generated content. 

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Publicis Groupe’s marketing transformation agency Razorfish last week introduced a team of in-house social strategists and creators to expand its social media and content practice. Interestingly, it’s a rare instance where a holding company agency is building it from scratch rather than acquiring an external shop.

The Razorfish Creator Colab will provide social strategy, creative content and analytics to help brands develop their voices across social media using creators’ expertise. Of the 50 team members, half are dedicated creators who work together with the agency’s and Publicis’ larger social practice. Creator Colab builds on the agency’s Consumer and Content Experience practice, which developed some 400,000 content assets and more than 1 billion content views for its clients in 2023, according to the company.

While agencies overall continue to invest in the influencer marketing space, Razorfish hopes its in-house team will help it stand out unlike other agencies, which usually acquire other shops in the influencer space or develop proprietary influencer marketing tools and practices for partnering with independent creators. The creators in those latter instances are typically hired outside through a talent agency or other direct deals.

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In this week’s Digiday+ Research Briefing, we examine how social platforms Facebook and TikTok are faring, as Facebook removes its News tab and TikTok faces a potential ban in the U.S. (again), and how podcast networks are planning to use AI to translate shows, as seen in recent data from Digiday+ Research.

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Consecutive bombshell reports over the past year demonstrate that marketers could be a lot more proactive about reducing waste in their programmatic supply chains. 

With such concerns in mind, the Association of National Advertisers is kicking off a transparency initiative, or “programmatic benchmarking report,” that aims to help its members better account for their media spending. 

Some of the murky elements of ad tech business practices were laid bare to marketers in the ANA’s preliminary transparency report at last year’s Cannes Lions Festival of Creativity.   

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