Month: March 2024

Research as the pitch

This past weekend at SXSW, The Atlantic’s publisher and CRO Alice McKown unveiled the company’s latest offering from its marketing research division, Atlantic Insights, meant to increase the publisher’s image as an expert on C-suite executives.

Called The Lead Index, The Atlantic conducted a survey of 500 C-suite leaders with the help of third-party research firm Beresford Research, to understand top challenges, opportunities and topics of interest on the minds of business decision makers. 

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The European Parliament on Wednesday voted to approve the highly anticipated AI Act, comprehensive legislation to govern artificial intelligence across the European Union. First introduced in 2021, the AI Act aims to provide a risk-based approach to regulating AI without stifling innovation across the 27-country bloc.

After three years and 800 amendments, the landmark legislation creates new guardrails for developing and deploying AI systems and various AI tools. In addition to new transparency requirements, the rules cover a range of concerns related to copyright, intellectual property, data privacy, health and safety and other ethical issues. The AI Act also addresses AI-generated deepfakes and election-related content will require clear disclosures labeling images, video and audio as AI-generated.

Lawmakers sought to “create enablers” for European businesses while also enhancing protections for citizens, according to Dragos Tudorache, a Belgian member of the European Parliament. At a press briefing before the vote, Tudorache — who was co-rapporteur for the AI Act alongside Italian Member of Parliament Brando Benifei — noted that lawmakers faced heavy lobbying against transparency measures for rules around AI and copyrighted materials. While companies pushed to keep “black box” AI models intact, they said lawmakers knew transparency rules around data and content would be important. 

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While many reviewers loved the dazzling visual experience of the FX series, they also slammed it for anachronisms and inaccuracies, both large and small.

the new AI-powered ad tools aim to provide more information and personalization so users will feel more assured when thinking about purchasing after seeing an ad, Meta says.

A federal appellate court has rejected Meta’s request to halt an FTC administrative hearing that could result in an order prohibiting the company from serving targeted ads to teens.

Imagine this: What if TikTok were banned in the U.S.? What would happen to the billions of dollars currently driving its ads business?

While this question has been asked several times in recent years, its answer is perhaps more pressing now than ever before.

U.S. lawmakers moved a step closer to banning the app after a vote on Wednesday in the House of Representatives. If ratified by the Senate, the bill would make it illegal to distribute or host TikTok in the U.S.

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TV ad buys for global advertisers operating in many markets can become much more efficient if they are centralized. Today that is done locally.

The former CNN anchor, who said in a statement that Elon Musk canceled the show hours after Lemon interviewed Musk for the first episode.

A federal appeals court on Wednesday refused to reinstate lawsuits alleging that Google and Apple violated state privacy laws in New York and Minnesota by retaining data about people’s streaming video
rentals.

Macy’s is the latest to make such a hire as retailers continue to search for the most effective organizational structure.