Month: March 2024

The best part of raising money? Spending it. On Tuesday, six months after it announced a $15 million Series A round, ad ops startup Aditude announced its acquisition of CPMStar, an SSP focused on helping web-based game developers and gaming-oriented publishers monetize. As part of the deal, Aditude will get CPMStar’s owned-and-operated sites and take […]

The post Ad Ops Tech Startup Aditude Acquires CPMStar To Snag More Direct Gaming Deals appeared first on AdExchanger.

Meta is chasing two advertising trends – short-form video and retail media – and it’s doing so by leaning into the biggest trend out there: AI-based ad tech. On Tuesday, Meta released new products in its Advantage+ suite of automated ad products that focus on AI and video and campaigns for retail media networks. Advantage+ […]

The post Can Meta Reel In More Automated Ad Products? appeared first on AdExchanger.

It’s all about performance — at least according to many analysts.

Lectures from on-high about social issues were almost completely missing from Sunday night’s Oscars on ABC.

Get-rich-quick hustlers say it’s a great time to push AI-generated kids videos on YouTube. WIRED found some channels targeting children that appear to be already embracing the technology.

It’s not that enterprise analytics is broken. The bigger issue, says Obele Brown-West, president of data intelligence platform Tracer, is that enterprise analytics was never all that functional to begin with. “There are too many data sources, too many data sets floating around, and the technology is very complex,” Brown-West says on this week’s episode […]

The post From ‘Big Data’ To Business Intelligence appeared first on AdExchanger.

For those who closely monitor the divergence in value of addressable (Chrome) vs. non-addressable (Safari) inventory, the drumbeat of third-party cookie (3PC) deprecation drives a rhythmic anxiety against Chrome’s timeline. No one, including Google, knows how the Privacy Sandbox is going to perform at scale. Early data suggests Sandbox performance is likely to be better […]

The post How Publishers Can Boost Their Value On The Open Exchange – Without Cookies appeared first on AdExchanger.

Tigran Gambaryan, a former crypto-focused US federal agent, and a second Binance executive, Nadeem Anjarwalla, have been held in Abuja without passports for two weeks.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Performance Power Play Apple is following the owned-and-operated advertising playbook written by Google and adopted by Meta, not to mention Amazon and Microsoft.  For now, the resemblance comes down to how advertisers set campaigns and receive campaign reports. Rather than receiving hands-on […]

The post Apple Tries The PMax Business; The Click Farm Problem Isn’t Getting Better appeared first on AdExchanger.